آمار

تعداد نشریات27
تعداد شماره‌ها364
تعداد مقالات3,223
تعداد مشاهده مقاله4,740,460
تعداد دریافت فایل اصل مقاله3,237,927
Nobakht Sareban, Farzad, Aghazadeh, Masomeh, Naghizadeh-Baghi, Abbas. (1399). Feasibility Study of Design and Implementation of Marketing Software in Sports Club Services. سامانه مدیریت نشریات علمی, 1(1), 10-16. doi: 10.22098/rsmm.2020.996
Farzad Nobakht Sareban; Masomeh Aghazadeh; Abbas Naghizadeh-Baghi. "Feasibility Study of Design and Implementation of Marketing Software in Sports Club Services". سامانه مدیریت نشریات علمی, 1, 1, 1399, 10-16. doi: 10.22098/rsmm.2020.996
Nobakht Sareban, Farzad, Aghazadeh, Masomeh, Naghizadeh-Baghi, Abbas. (1399). 'Feasibility Study of Design and Implementation of Marketing Software in Sports Club Services', سامانه مدیریت نشریات علمی, 1(1), pp. 10-16. doi: 10.22098/rsmm.2020.996
Nobakht Sareban, Farzad, Aghazadeh, Masomeh, Naghizadeh-Baghi, Abbas. Feasibility Study of Design and Implementation of Marketing Software in Sports Club Services. سامانه مدیریت نشریات علمی, 1399; 1(1): 10-16. doi: 10.22098/rsmm.2020.996

Feasibility Study of Design and Implementation of Marketing Software in Sports Club Services

Research in Sport Management and Marketing
مقاله 2، دوره 1، شماره 1، دی 2020، صفحه 10-16    اصل مقاله (415.46 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2020.996
نویسندگان
Farzad Nobakht Sareban* 1؛ Masomeh Aghazadeh2؛ Abbas Naghizadeh-Baghi3
1Assistant Professor of Sports Management, University of Mohaghegh Ardabili, Ardabil, Iran
2MA of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran
3Associate Professor of Sports Management, University of Mohaghegh Ardabili, Ardabil, Iran
چکیده
Purpose: The purpose of this study was to determine the feasibility of designing and implementing marketing software in sports club services in Ardabil province.
Methods: This study is descriptive and the statistical population is 132 participants of managers and trainers of sports clubs and software designers in Ardabil province. Using a random stratified sampling method, the Cochran formula was used to determine the sample size and 99 participants were selected as samples. To collect information, a researcher-made questionnaire with 40 items and 6 dimensions was used. The validity of the questionnaire was confirmed by several sports management professors. Cronbach's alpha method was used to achieve the reliability of the questionnaire (stability coefficient for technical dimension; 0.81, Legal dimension; 0.87, financial dimension; 0.88, Human dimension; 0.89, operational dimension; 0.91 and for time dimension; 0.87). To test the normal distribution of variables, Skewness and Kurtosis tests and to answer the research questions and to test the hypotheses, One sample T-Test was used using SPSS software version 24. All research hypotheses were analyzed at the significance level of 0.05.
Results: According to the findings of the research in terms of human and operational dimensions, it is possible to run marketing software in sport club services in Ardabil province, but in terms of technical, legal, time and financial dimensions and legal aspects, it has less possible to run marketing software in the services of sports clubs in the Ardabil province.
Conclusion: The feasibility of designing and implementing of marketing software in sports clubs in Ardabil province is not suggested, due to lack of facilities and technical equipment, and also fewer Internet services, time and financial conditions, lack of specific rules for designing and implementing marketing software at the sport club services. However, it is inevitable that there are skilled persones and operational infrastructures according to the research results.

کلیدواژه‌ها
Feasibility study؛ software design؛ marketing؛ sports services
مراجع
References

  1. Arab Salehi, M., & Hatampour, A. (2015). Feasibility of Implementation of Activity Based Costing Methodology in Performance Based Budgeting of Isfahan University of Medical Sciences and Health Services Based on Shah Model, Health Accounting Quarterly, 3(4), 10, 39. (Persian).
  2. Elahi, S., & Hosseini Moghaddam, M., (2003). Feasibility Study of E-Banking Implementation in Banking System of Iran from the Perspective of Managers and Experts of Banking. First International Conference on Information and Knowledge Technology, Tehran, Amir Kabir University of Technology. (Persian).
  3. Jafari, S., Akbari, B., & Mohammad alizad Rafie, S. (2017). An Investigation into the Role of Marketing Mix of Sports Clubs Sponsors. Communication Management in Sports Media, 5(1), 15-26.
  4. Jafarzadeh Zarandi, M., Razaghi, M., & Mirza Akbari, A. (2019). The IT position in the development of entrepreneurship opportunities in sport. Communication Management in Sports Media, 6(4), 15-28. doi: 10.30473/jsm.2019.44238.1304
  5. Kashef, M. (2008). Designing and manufacturing software for preparing standard norms under Windows, Research in Sports Science, 18(30), 17-31.
  6. Martines, E. J. (1997). The feasibility of the use of telecommunicated courses in Latin American universities. Doctorate thesis, Missouri-Rolla University.
  7. Moradi, J., ValiPur, H., & Monsorabadi Zare, R. (2011). Feasibility of Implementation of Operational Budgeting: A Case Study of Shiraz Municipality Health Accounting Quarterly, First and Second Issues, Second and Third Issues, Successive 8(2), (Persian).
  8. Nazari, R., & Andalib, E. (2018). Prediction of Customer Attraction through Marketing Mix Elements and the Use of ICT at Private Sports Clubs. Communication Management in Sports Media, 6(2), 89-98. doi: 10.30473/jsm.2019.40099.1260
  9. Porfaraj, M., Karami, Z., Nekoyi, V., & Bidokhti, T. (2011). Investigation of Investment Opportunities in Tourism Industry (Case Study: Tarom Recreational-Tourist Town of Zanjan Province), Journal of Industrial Management Studies, 9(2). (Persian).
  10. Rangriz, H., & Azimi, N. (2006) Human Resources in the Third Millennium, Publications of the Institute of Business Studies and Research, Tehran.
  11. Razzaghi, M., Mehrabi, Q., & Jalali Farahani, M. (2015). Investigating Web Marketing (Customer Relationship Management) for Iranian Football Clubs. Journal of Communication Management in Sports Media, (2)3, 19-28. (Persian).
 

  1. Reep, C., & Benjamin, B. (1968). Skill and chance in association football. Journal of the Royal statistical Society, 13(1), 581-585.
  2. Salehi, CH. (2005). Feasibility of Designing and Implementing Virtual Education in Higher Education Institute of Management Research and Planning Using Tales Technique. M. Sc. Institute of Higher Education and Management Research and Planning, Tehran. (Persian).
  3. Sarrafzadeh, A., & AliPour, V. (2011). Feasibility of providing insurance products electronically in Parsian, Asian, Alborz, Razi, Tosea, Sina, Moalem Insurance Companies. Quarterly Journal of Development and Evolution Management, 3(7), 39-48. (Persian).
  4. Wittney, J. (2007). System analysis & Design Methods.
آمار
تعداد مشاهده مقاله: 650
تعداد دریافت فایل اصل مقاله: 480


سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب