آمار

تعداد نشریات27
تعداد شماره‌ها352
تعداد مقالات3,028
تعداد مشاهده مقاله4,475,826
تعداد دریافت فایل اصل مقاله3,054,022
Mehrinejad Khotbesara, Samin, Moharramzadeh, Mehrdad. (1399). Investigating the effect of motivation for attendance and quality of services on spectator satisfaction in Ardabil Province World Men's Volleyball League (2019). سامانه مدیریت نشریات علمی, 1(1), 37-46. doi: 10.22098/rsmm.2020.993
Samin Mehrinejad Khotbesara; Mehrdad Moharramzadeh. "Investigating the effect of motivation for attendance and quality of services on spectator satisfaction in Ardabil Province World Men's Volleyball League (2019)". سامانه مدیریت نشریات علمی, 1, 1, 1399, 37-46. doi: 10.22098/rsmm.2020.993
Mehrinejad Khotbesara, Samin, Moharramzadeh, Mehrdad. (1399). 'Investigating the effect of motivation for attendance and quality of services on spectator satisfaction in Ardabil Province World Men's Volleyball League (2019)', سامانه مدیریت نشریات علمی, 1(1), pp. 37-46. doi: 10.22098/rsmm.2020.993
Mehrinejad Khotbesara, Samin, Moharramzadeh, Mehrdad. Investigating the effect of motivation for attendance and quality of services on spectator satisfaction in Ardabil Province World Men's Volleyball League (2019). سامانه مدیریت نشریات علمی, 1399; 1(1): 37-46. doi: 10.22098/rsmm.2020.993

Investigating the effect of motivation for attendance and quality of services on spectator satisfaction in Ardabil Province World Men's Volleyball League (2019)

Research in Sport Management and Marketing
مقاله 5، دوره 1، شماره 1، دی 2020، صفحه 37-46    اصل مقاله (546.69 K)
شناسه دیجیتال (DOI): 10.22098/rsmm.2020.993
نویسندگان
Samin Mehrinejad Khotbesara* 1؛ Mehrdad Moharramzadeh2
1MA of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran
2Professor of Sports Management, University of Mohaghegh Ardabili, Ardabil, Iran
چکیده
Purpose:  Spectators, like athletes, are the main customers of sports whose motivation to participate in sports competitions is very important.
Methods: It was a descriptive study and the statistical population included all spectators who were watching the 2019 Men's Volleyball Nations League matches in Rezazadeh Ardabil sports complex. According to Morgan table, 384 people were included in the statistical sample. The research tool was a questionnaire whose validity was approved by 10 professors of sports management and its reliability was calculated by Cronbach's alpha test to be 0.68 for the spectators’ motivation questionnaire and 0.7 for the satisfaction questionnaire.
Results : The results showed that the motivational factors of team identity, victory and pleasure and the factor of technical and executive position were the most important aspects of spectators' motivation to participate. Although there was a significant relationship between all dimensions of motivation and spectators' satisfaction, team loyalty, interest and access were highly correlated with spectators' satisfaction.
Conclusion: A positive and significant relationship between all dimensions of motivation and spectators 'satisfaction showed that the more motivational factors are strengthened and the setting for the spectators' presence is provided and prepared, they will be more satisfied and the possibility of their re-presence will be higher.
کلیدواژه‌ها
Motivation to participate؛ Spectators ’satisfaction؛ Volleyball matches
مراجع
References

  1. Aminuddin, Y., & Lee, H. S. (2008). Spectator perceptions of physical facility and Team Quality: A study of a Malaysian super league soccer match. Research Journal of International Studies, 8(3), 132-140.
  2. Applied mathematics in Engineering, Management and Technology (2014), Thespecial issue in Managementand Technology,233-240.
    amiemt-journal.com
  3. Armstrong, K.L., & Peretto, Stratta, T.M. (2005). Market Analyses of Race and Sport Consumption, Sport Marketing Quarterly, 13(1), 2-16.
  4. Baseball Affiliate. M.A Dissertation, College of Graduate Studies Texas A&M University Kingsville.
  5. Beccarini, C., & Ferrand, A. (2006). "Factors affecting soccer club season ticketholders' satisfaction: the influence of club image and fans' motives". EuropeanSport Management Quarterly, 6(1), 1-22.
  6. James, J.D., & Ross, S.D. (2004). Comparing sport consumermotivations across multiple sports. Sport marketing Quarterly, 13(2), 12-22.
  7. Hallmann, K. (2012). Women's 2011 Football World Cup: The impact of perceived images of women's soccer and the World Cup 2011 on interest in attending matches, Sport Management Review, 15(1), 33-42.
  8. Ko, Y. J., Zhang, J., Catani, K., & Pastore, D. (2011). Assessment of event quality in major spectator sports. Managing Service Quality, 21(2), 304–332.
  9. Lee, M. (2008). AAHPERD national convention and Exposition convention center: exhibit hall poster area. University of Connecticut, Storrs, CT
  10. Lee, M. (2002). AAHPERD National Convention and Exposition onvention Center: Exhibit Hall Poster Area I, University of Connecticut, Storrs, CT.
  11. Lu, C.Y. (2010). An Examination of consumer behavior the influence spectatorattendance in professional baseball: A comprasion of Taiwan and USA. International sport Journal, 6(3), 22-32.
  12. Mahony, D.F. (1995). “The effect of the personality variable of self monitoring on individual loyalty to professional football teams”. Unpublished Dissertation, the Ohio State University. 15-25.
  13. McDonald, M.A., Milne, G.R., & Hong, J. (2002). Motivational Factors for Evaluating Sport.
آمار
تعداد مشاهده مقاله: 363
تعداد دریافت فایل اصل مقاله: 401


سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب