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شناسایی سازههای رهبری دیجیتال در صنعت بیمه ایران با رویکرد فراترکیب | ||
| رهبری آموزشی کاربردی | ||
| مقاله 11، دوره 7، شماره 1، اردیبهشت 1405، صفحه 190-220 اصل مقاله (1.56 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22098/ael.2026.18617.1655 | ||
| نویسندگان | ||
| حمید قنبروند1؛ سعید صحت* 2؛ مهدی یزدان شناس3؛ حامد دهقانان2 | ||
| 1دانشجوی دکتری ، گروه مدیریت بازرگانی، دانشگاه علامه طباطبائی، تهران، ایران | ||
| 2دانشیار، گروه مدیریت بازرگانی، دانشگاه علامه طباطبائی، تهران، ایران. | ||
| 3دانشیار، گروه مدیریت بازرگانی، دانشگاه علامه طباطبائی، تهران، ایران | ||
| چکیده | ||
| مقدمه و هدف: رهبری دیجیتال به عنوان مهارت رهبران برای ایجاد چشماندازی روشن و معنادار برای فرآیند دیجیتالیسازی و اجرای استراتژیهایی برای تحقق آن توصیف میشود. پژوهش حاضر با هدف شناسایی سازههای رهبری دیجیتال در صنعت بیمه ایران با رویکرد فراترکیب انجام شد. روششناسی پژوهش: این پژوهش مبتنی بر پارادایم عملگرایی و با رویکرد استقرایی انجام شده و از طرح پژوهش آشیانهای استفاده شده است. بدین منظور پایگاههای معتبر داخلی و خارجی شامل پرتال جامع علوم انسانی، نورمگز، جهاد دانشگاه، ساینسدایرکت، اسکوپوس، پروکوئست و امرالد مورد جستوجو قرار گرفت. در بازه زمانی ۱۳۹۰ تا ۱۴۰۳ و ۲۰۱۵ تا ۲۰۲۵، در مجموع 53 مقاله شناسایی و پس از ارزیابی محتوایی، 50 مقاله بهصورت هدفمند انتخاب و وارد تحلیل شدند. دادهها با روش کیفی فراترکیب و طی مراحل کدگذاری باز، محوری و انتخابی تحلیل گردید یافتهها: بر اساس یافتهها، 71 مقوله فرعی در قالب ۱۲ مقوله اصلی شناسایی شد که شامل چشمانداز دیجیتال و راهبرد تحول، فرهنگ دیجیتال و چابکی سازمانی، تجربه مشتری در اکوسیستم دیجیتال، رهبری دیجیتال، زنجیره تأمین دیجیتال در بیمه، نوآوری و مدلهای کسبوکار دیجیتال، مهارتهای فناورانه مدیران، امنیت سایبری و حفاظت از دادهها، فناوریهای نوظهور در بیمه دیجیتال، همکاری بینالمللی و رقابتپذیری دیجیتال، مدیریت منابع انسانی در اکوسیستم دیجیتال، و سیاستگذاری و تنظیم مقررات دیجیتال است. بحث و نتیجهگیری: نتایج پژوهش حاضر نشان میدهد که رهبری دیجیتال در صنعت بیمه ایران مفهومی چندبعدی و نظاممند است که بر پایه مجموعهای از مؤلفههای راهبردی، فرهنگی، فناورانه و رفتاری استوار است. در این چارچوب، چشمانداز دیجیتال و راهبرد تحول بهعنوان نقطه آغاز فرآیند دیجیتالی شدن سازمانهای بیمهای عمل میکند و جهتگیری کلان سازمان را در هماهنگی با اهداف تحول دیجیتال مشخص میسازد. این بعد، رهبران را ملزم میکند تا بین فناوریهای نوین و مأموریتهای اصلی سازمان پیوند برقرار کنند. | ||
| کلیدواژهها | ||
| رهبری دیجیتال؛ صنعت بیمه ایران؛ رویکرد فراترکیب | ||
| مراجع | ||
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آمار تعداد مشاهده مقاله: 70 تعداد دریافت فایل اصل مقاله: 28 |
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