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Abdulrazzaq, Layth Mothana, Moharramzadeh, Mehrdad, Nobakht, Farzad, Azizian Kohan, Nasrin. (1404). Factors Affecting the Development of Boxing Sports Marketing in Iraq. سامانه مدیریت نشریات علمی, (), -. doi: 10.22098/rsmm.2025.17573.1479
Layth Mothana Abdulrazzaq; Mehrdad Moharramzadeh; Farzad Nobakht; Nasrin Azizian Kohan. "Factors Affecting the Development of Boxing Sports Marketing in Iraq". سامانه مدیریت نشریات علمی, , , 1404, -. doi: 10.22098/rsmm.2025.17573.1479
Abdulrazzaq, Layth Mothana, Moharramzadeh, Mehrdad, Nobakht, Farzad, Azizian Kohan, Nasrin. (1404). 'Factors Affecting the Development of Boxing Sports Marketing in Iraq', سامانه مدیریت نشریات علمی, (), pp. -. doi: 10.22098/rsmm.2025.17573.1479
Abdulrazzaq, Layth Mothana, Moharramzadeh, Mehrdad, Nobakht, Farzad, Azizian Kohan, Nasrin. Factors Affecting the Development of Boxing Sports Marketing in Iraq. سامانه مدیریت نشریات علمی, 1404; (): -. doi: 10.22098/rsmm.2025.17573.1479

Factors Affecting the Development of Boxing Sports Marketing in Iraq

Research in Sport Management and Marketing
مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 28 بهمن 1404
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2025.17573.1479
نویسندگان
Layth Mothana Abdulrazzaq1؛ Mehrdad Moharramzadeh* 2؛ Farzad Nobakht3؛ Nasrin Azizian Kohan4
1Ph.D. of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran
2professor of sport manag ment in Mohagheghe ardebili university
3Associate Professor of Sport Management,University of Mohaghegh Ardabili. Ardabil, Iran.
4Professor of Sport Management, University of Mohaghegh Ardabili. Ardabil, Iran.
چکیده
Purpose : This study aims to identify key factors influencing the development of boxing sports marketing in Iraq by analyzing cultural, economic, infrastructural, media, and educational dimensions. Insights from experts and stakeholders provide practical strategies to enhance boxing’s national and international standing.

Methods : This study was conducted using a qualitative method with a phenomenological approach. The research sample included professors of sports management, officials from the Iraqi Ministry of Youth and Sports, members of the Boxing Federation's executive board, CEOs of licensed clubs, as well as club supervisors, head coaches, and coaches. A total of 15 participants were selected.

Results : The findings of the study revealed that, in the current situation, components such as management, environment, strategy, target market segmentation and positioning, and the marketing mix are not considered effective factors in the marketing of boxing in Iraq. However, in the desired state, these components are identified as key and influential factors in the development of boxing marketing in the country.

Conclusion : This study highlights that cultural, economic, structural, and media-related challenges hinder the development of boxing marketing in Iraq. Addressing these through strategic planning, infrastructure improvement, and digital engagement can foster sustainable growth and global recognition of the sport.
کلیدواژه‌ها
Boxing؛ Marketing؛ Iraq
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تعداد مشاهده مقاله: 268


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