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Designing the consequence model of digital capital development among the employees of the Ministry of Sports and Youth | ||
| Research in Sport Management and Marketing | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 28 بهمن 1404 | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22098/rsmm.2024.15975.1417 | ||
| نویسندگان | ||
| Ahsan Mohammadi-Ongut* 1؛ mehrdad moharamzadeh2؛ nasrin azizian kohan2؛ farzad nobakht2 | ||
| 1Ph.d Student Of University Mohagheghe Ardabili | ||
| 2Mohaghegh Ardabili University | ||
| چکیده | ||
| Therefore, the purpose of this research is to design a model of the Consequence of digital capital development among employees of the Ministry of Sports and Youth. The research method is qualitative in terms of the nature of the data and applied in terms of its purpose. The statistical population of the research was made up of experts and managers of departments, professors specializing in sports management in the field of technology, and staff and executive managers with expertise in the field of digital technology in the Ministry of Sports and Youth, after theoretical saturation, consisting of 18 people who were selected through purposive sampling. To determine the validity, the extracted codes of the research were provided to 3 qualitative research experts, and the reliability of the codings was also confirmed using the Kappa agreement coefficient of 0.85. Data analysis was conducted using the content analysis approach. The results showed that the design of digital capital development model among the employees of the ministry of sports and youth has individual consequences (digital literacy, online interaction, digital business, digital dependence(, organizational (digital transformation, performance creation, productivity, productivity, job engagement) and social (digital employee, reduction in digital gap, social self - efficacy, digital economy). Therefore , those who are equipped with digital capital can quickly adapt to new technologies, even if they still have not reached the required digital literacy . | ||
| کلیدواژهها | ||
| Consequence؛ Model؛ Digital capital؛ Employees؛ Ministry of Sports and Youth | ||
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آمار تعداد مشاهده مقاله: 34 |
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