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Investigating the strategies of developing adventurous sports in Ardabil province | ||
| Research in Sport Management and Marketing | ||
| مقاله 1، دوره 7، شماره 3، 2026، صفحه 1-10 اصل مقاله (600.76 K) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22098/rsmm.2023.14148.1296 | ||
| نویسندگان | ||
| Rasul Ershadifard1؛ Mehrdad Moharramzadeh* 2؛ Masoud Imanzadeh3؛ Farzad Nobakht Sareban2 | ||
| 1Ph.D. Student of Sport Management, Ardabil Branch, Islamic Azad University, Ardabil, Iran | ||
| 2Professor of Sport Management, University of Mohaghegh Ardabili. Ardabil, Iran | ||
| 3Assistant Professor of Sport Management, Ardabil Branch, Islamic Azad University, Ardabil, Iran | ||
| چکیده | ||
| The purpose of the current research was to investigate the development strategies of developing adventurus sports in Ardabil province.Method: This research, using a mixed research method (qualitative and quantitative), seeks to investigate the solutions for the development of adventurus sports in Ardabil province. The research community in the qualitative part was all professors and experts in the field of sports. 14 people from this community were selected using purposeful sampling and snowball and were interviewed in an open manner. The research population in the quantitative part was all the welcoming sports tourists in Ardabil province 1399-1400, of which 370 people were selected by available sampling and answered the questionnaire made by the researcher.The method of collecting information in the qualitative part was through studying previous researches and conducting semi-structured interviews. To check the formal and content validity, the findings of the research were presented to the participants and they study the text of the theory and then their comments were applied. The method used to check reliability was intra-subject agreement method.The average of intra-subject agreement was reported as 0.88. In the quantitative part, internal consistency coefficient, exploratory and confirmatory factor analysis were used. The data was analyzed with the help of SPSS 25 and LISREL 8.8 software. | ||
| کلیدواژه‌ها | ||
| Adventure؛ sports؛ solutions؛ excitement؛ tourism | ||
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