آمار

تعداد نشریات31
تعداد شماره‌ها473
تعداد مقالات4,154
تعداد مشاهده مقاله6,939,576
تعداد دریافت فایل اصل مقاله4,682,688
Mohammad Hassan, Fahimeh, Shajie, Reza. (1404). Scenario Development for the Future of Sports Technologies in Iran: A Ten-Year Horizon. سامانه مدیریت نشریات علمی, 6(4), 83-95. doi: 10.22098/rsmm.2025.17721.1485
Fahimeh Mohammad Hassan; Reza Shajie. "Scenario Development for the Future of Sports Technologies in Iran: A Ten-Year Horizon". سامانه مدیریت نشریات علمی, 6, 4, 1404, 83-95. doi: 10.22098/rsmm.2025.17721.1485
Mohammad Hassan, Fahimeh, Shajie, Reza. (1404). 'Scenario Development for the Future of Sports Technologies in Iran: A Ten-Year Horizon', سامانه مدیریت نشریات علمی, 6(4), pp. 83-95. doi: 10.22098/rsmm.2025.17721.1485
Mohammad Hassan, Fahimeh, Shajie, Reza. Scenario Development for the Future of Sports Technologies in Iran: A Ten-Year Horizon. سامانه مدیریت نشریات علمی, 1404; 6(4): 83-95. doi: 10.22098/rsmm.2025.17721.1485

Scenario Development for the Future of Sports Technologies in Iran: A Ten-Year Horizon

Research in Sport Management and Marketing
مقاله 7، دوره 6، شماره 4، 2025، صفحه 83-95    اصل مقاله (998.15 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2025.17721.1485
نویسندگان
Fahimeh Mohammad Hassan* 1؛ Reza Shajie2
1Department of Sport Management, Sport Sciences Research Institute, Tehran, Iran
2Assistant Professor, Sport Management, Payam-e-Noor University, Alborz, Iran
چکیده
Purpose: The use of sports technologies has become an increasingly significant topic in modern sports. Therefore, the aim of the present research was to develop scenarios for the future of sports technologies in Iran within a ten-year horizon.

Methods: The design of the present research was qualitative, and the statistical population comprised all experts and specialists in the field of technology and sports in Iran. The sampling method was purposive and snowball sampling, which reached theoretical saturation after conducting 15 in-depth interviews. Data collection was performed via semi-structured interviews. In this research, foresight was employed using the scenario writing approach based on Schwartz's Intuitive Logic method, and for designing the scenarios, the Cross-Impact Matrix method was implemented using MICMAC software.

Results: Based on the findings, the analysis of the 21 main factors obtained ultimately led to the generation of two key uncertainties: intelligent governance of sports centered on the perpetual updating of data, and the personalization of sports products and services for each individual and improvement of customer satisfaction.

Conclusion: Finally, based on these factors, four scenarios were derived: the new age, the age of stagnation, the age of confusion, and the age of incongruity. The development and use of sports technology algorithms for the precise analysis of customer data and personalized experiences, the use of intelligent chatbots for handling customer inquiries, and the establishment of an integrated data collection system considering the structural diversity of organizations and institutions related to sports and data in this field are proposed.
کلیدواژه‌ها
Sports Technology؛ Futures Studies؛ Scenario Development؛ Intuitive Logic
مراجع
  • Adesida, Y., Papi, E., & McGregor, A. H. (2019). Exploring the role of wearable technology in sport kinematics and kinetics: A systematic review. Sensors, 19(7), 1597
  • Aghababaei, N. and Afshari, M. (2022). Future Studies in Iran's Sports Economy (Case Study: Sport Events). Sport Management Journal, 14(2), 116-99. doi: 10.22059/jsm.2021.287761.2316
  • Akgun, S. and C. Greenhow. (2022). Artificial intelligence in education: Addressing ethical challenges in K-12 settings. AI and Ethics, 2(3), 431-440
  • Amer, M., Daim, T. U., & Jetter, A. (2013). A review of scenario planning. Futures, 46, 23-40
  • At: 896-905
  • Avcı, P., Bayrakdar, A (2023) Revolutionizing Sport - How Technology is Changing the Sports Industry? In book: The Use of Developing Technology in Sports
  • Bradfield, R., Wright, G., Burt, G., Cairns, G., & Van Der Heijden, K. (2005). The origins and evolution of scenario techniques in long range business planning. Futures, 37(8), 795-812
  • Bradley, S. (2023). The Future of Play: Exploring Cutting-Edge Sports Technology. https://www.rocketmakers.com/blog/cutting-edge-sports-technology
  • Brannagan, P. M., & Reiche, D. (2022). The Politics and Power of Small States: The 2022 World Cup and Qatar’s Global Sports Strategy. In Qatar and the 2022 FIFA World Cup: Politics, Controversy, Change (pp. 47-83). Cham: Springer International Publishing.
  • Chi, N.T.K. and N. Hoang Vu. (2023). Investigating the customer trust in artificial intelligence: The role of anthropomorphism, empathy response, and interaction. CAAI Transactions on Intelligence Technology, 8(1), 260-273.
  • Deng, C., Yu, Q., Luo, G (2022) Construction of Smart Sports in Colleges and Universities: Influencing Factors, Design Ideas, and Model Choices. Mobile Information Systems2022:1-10
  • Dhankhar, A., Sharma, R (2023). The impact of technology on sports performance and culture. International Journal of Physical Education, Sports and Health 2023; 10(6): 158-163
  • Du, Y., Li, Y., Chen, J., Hao, Y., & Liu, J. (2023). Edge computing-based digital management system of game events in the era of Internet of Things. Journal of Cloud Computing, 12(1), 44-51.
  • Frevel, N., Beiderbeck, D.,  Sascha L.Schmidt (2022). The impact of technology on sports – A prospective study. Technological Forecasting and Social Change. Volume 182, September 2022, 121838
  • Gammelsæter, H. (2020). Sport is not industry: bringing sport back to sport management. European Sport Management Quarterly, 0(0), 1–23. https://doi.org/10.1080/16184742.2020.1741013
  • Geisel, M (2024) The Future of Sports: How Technology is changing the Game. https://www.fwweekly.com/2024/12/09/the-future-of-sports-how-technology-is-changing-the-game/
  • González-Serrano, M. H., Crespo Hervás, J., Pérez-Campos, C., & Calabuig-Moreno, F. (2017). The importance of developing the entrepreneurial capacities in sport sciences university students. International Journal of Sport Policy and Politics, 9(4), 625–640. https://doi.org/10.1080/19406940.2017.131676
  • Ihsan, F., Nasrulloh, A., Nugroho, S., & Yuniana, R. (2023). A review of the use of technology in sport coaching: current trends and future directions: 2025, V.11, No. 1. Health, Sport, Rehabilitation. Retrieved from https://hsr-journal.com/index.php/journal/article/view/727
  • Ihsan, F., Nasrulloh, A., Nugroho, S., & Yuniana, R. (2025). A review of the use of technology in sport coaching: current trends and future directions: Health sport rehabilitation11(1):85-101
  • KaiseR, A (2024). Smart Governance for Smart Cities and Nations. Journal of Economy and Technology2(1):216-234
  • Kokolakakis, T., & Gratton, C. (2019). The Economic Value of Sport. The SAGE Handbook of Sports Economics, 18(21)

[22]   Li, S (2023) Development of Intelligent Sports Stadium System Based on Internet of Things Technology. ACSR 99, pp. 570–576, 2023.

[23]   Liang  J.  et al.  (2023). Application of artificial intelligence wearable devices based on neural network algorithm in mass sports activity evaluation. Soft Comput.

[24]   Mali, Narendra Prosad (2020). Modern technology and sports performance: An overview. International Journal of Physiology, Nutrition and Physical Education 2020; 5(1): 212-216

  • (2020). The Bundesliga - an economic powerhouse.
  • McHugh, M. L. (2012). Interrater reliability: the kappa statistic. Biochemia medica, 22 (3), 276–282.
  • Mei, Z. (2023) 3D Image Analysis of Sports Technical Features and Sports Training Methods Based on Artificial Intelligence. Journal of Testing and Evaluation, 51, 189-200.
  • Misener, K. E., & Misener, L. (2017). Grey Is the New Black: Advancing Understanding of New Organizational Forms and Blurring Sector Boundaries in Sport Management. Journal of Sport Management, 31(2), 125–132. https://doi.org/10.1123/jsm.2017-0030 10.1123/jsm.2017-0030
  • Murison M. What Happens When Drones Get Involved in Professional Sports?  –  DRONELIFE, 2017. https://dronelife.com/2017/02/08/drones-sports/ (accessed February 1, 2020)
  • Omoregie p (2016). The Impact of Technology on Sport Performance. Conference: The Impact of Technology on Sport Performance
  • Oosthuizen, T., Hunter, D (2024) Sports Technology That’s Revolutionizing Sports in 2024. Youth Sports, Sports ManagementJanuary 3rd, 2024. https://cactusware.com/blog/sports-technology
  • Padash, D (2020). Explaining the future scenarios of physical education and student sports in Iran in the horizon of 2025. Ph. D. Dissertation, Urmia University, Iran.
  • Pardo-Guijarro MJ, Tejedor-Estrada L, Casas-Mulet R. The Impact of the Sports Industry on Sustainability: An Overview of the Literature. Sustain. 2021;13(3):1–17.
  • Pashaiea, S., Golmohammadi, H., Zakhirani, E (2024). Digital Transformation in Sports Marketing: The Impact of Artificial Intelligence on Personalization and Customer Engagement. Int. J. Inn. Man. Eco. Soc. Sci. Vol. 4, No. 4, 42-58. (2024)
  • Patel, D., Shah, D., & Shah, M. (2020). The intertwine of brain and body: a quantitative analysis on how big data influences the system of sports. Annals of Data Science, 7, 1-16.
  • Priya, M., Srinivasan, (2020) Impact of Technology in the Future of Sports. In book: Innovation Management in the Intelligent World (pp.45-53)

[37]   Qi, Yufei a Mohammad Sajadi b, S. Baghaei c, R. Rezaei c, Wei Li Digital technologies in sports: Opportunities, challenges, and strategies for safeguarding athlete wellbeing and competitive integrity in. the digital era. Technology in Society. Volume 77, June 2024, 102496

  • Rahmani, N., Naderi Nasab, M., Taheri, M., & Biniaz, S. A. (2024). The Future of Sports Industry: AI and Economic Transformations. AI and Tech in Behavioral and Social Sciences, 2(4), 19-29. https://doi.org/10.61838/kman.aitech.2.4.3
  • Ramezani, J (2019). Presenting an accreditation model for medical universities with a futures research approach, Ph. D Dissertation in Educational Management, Islamic Azad University, Sari Branch, Iran.
  • Rane, N. (2023). Enhancing customer loyalty through Artificial Intelligence (AI), Internet of Things (IoT), and Big Data technologies: improving customer satisfaction, engagement, relationship, and experience. Internet of Things (IoT), and Big Data Technologies: Improving Customer Satisfaction, Engagement, Relationship, and Experience (October 13, 2023). https://doi.org/10.2139/ssrn.4616051
  • Ratten, V. (2018). Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture. Springer. https://doi.org/10.1007/978-3-319-73010-3_9
  • Ratten, V. (2019). Sports Technology and Innovation. Springer Books.
  • Schlegel, M. U., & Hill, C. (2020). The Reach of Sports Technologies. In 21st Century Sports (pp. 91–110). Springer. Schmalz, U., Spinler, S., & Ringbeck, J. (2021). Lessons Learned from a Two-Round Delphibased Scenario Study. MethodsX, 8, 101179.
  • Schmidt SL. How Technologies Impact Sports in the Digital Age. In: Schmidt SL (editor). 21st Century Sports: How Technologies Will Change Sports in the Digital Age. Springer International Publishing; 2024. pp. 3–16
  • Schmidt, S. L. (2020a). 21st Century Sports (S. L. Schmidt (ed.)). Springer International Publishing. https://doi.org/10.1007/978-3-030-50801-2
  • Schmidt, S. L. (2020b). How Technologies Impact Sports in the Digital Age. Springer International Publishing. https://doi.org/10.1007/978-3-030-50801-2_1
  • Shajie, R., Mohammad Hassan, F., & Sedghi, K. (2024). Sport Technologies, Treats of Tommorow, Opportunities of Today, Sani Publcation
  • Tan, T-C & Lee, JW 2023, 'Technology, innovation, and the future of the sport industry in Asia Pacific', Sport in Society, vol. 26, no. 3, pp. 383-389.
  • Tung, D. (2024). Ai-Powered Customer Experience: Personalization, Engagement, and Intelligent DecisionMaking in Crm. Journal of Electrical Systems, 20, 55-71.
  • Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2019). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, September. https://doi.org/10.1016/j.jbusres.2019.09.022
  • Watanabe NM, Shapiro S, Drayer J. Big Data and Analytics in Sport Management. Journal of Sport Management. 2021; 35(3): 197-202.
  • Hasanzadeh, N. , Moharramzadeh, M. and Naghizadeh-Baghi, A. (2021). Needs Assessment and Reasons for Consuming Food Supplements for Body-Building and Weightlifting Athletes in Ardabil Province. Research in Sport Management and Marketing, 2(1), 10-23. doi: 10.22098/rsmm.2021.1255
  • Sohrabi, Z. , Hasanzadeh, N. and Rahimi, A. (2021). Sport’s Function Analysis in Iran's Development. Research in Sport Management and Marketing, 2(3), 1-11. doi: 10.22098/rsmm.2021.1321
  • Hasanzadeh, N. , Moharramzadeh, M. , Naghizadeh-Baghi, A. and Nobakht Sareban, F. (2025). Loyalty Pattern of Formula One Fans in Iran. Research in Sport Management and Marketing, 6(3), 1-11. doi: 10.22098/rsmm.2024.15851.1409
  • Williamson, B. (2016). Digital education governance: data visualization, predictive analytics, and ‘real-time’policy instruments. Journal of education policy, 31(2), 123-141.
  • Wilson, I. (1998). Mental maps of the future: an intuitive logics approach to scenarios. Learning from the future: Competitive foresight scenarios, 81-108
  • Wittenberg, M. (2021). Moneyball 2.0: Real-time Decision Making with MLB’s Statcast Data. https://www.databricks.com/blog/2021/10/28/moneyball-2-0-real-time-decision-makingwith-mlbs-statcast-data.html
  • Yiapanas G. The application of big data analytics in sports as a tool for personalized fan experience, operations efficiency, and fan engagement strategy. Business and Management Theory and Practice. 2025; 2(1): 3075. https://doi.org/10.54517/bmtp3075
  • Zha, J. (2023). Dilemma and countermeasures of community sports center governance under the background of big data and Internet of Things. Journal of Computational Methods in Sciences and Engineering, 1-13
آمار
تعداد مشاهده مقاله: 420
تعداد دریافت فایل اصل مقاله: 231


سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب