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Explaining the factors affecting the implementation of research and development strategies in sports | ||
| Research in Sport Management and Marketing | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 31 اردیبهشت 1404 | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22098/rsmm.2025.15753.1407 | ||
| نویسندگان | ||
| Mahdi Goudarzi1؛ Majid Shahi Ganzagh* 2؛ Sevda Abdolahi3 | ||
| 1Payame Noor University | ||
| 2Master student in Educational Management, Faculty of Educational Sciences and Psychology, University of Mohaghegh Ardabili | ||
| 3sport | ||
| چکیده | ||
| Purpose: In the process of creating competitive advantages, formulation of research and development strategies plays a very important role. Therefore, the current research was conducted with the aim of explaining the effective factors on the implementation of research and development strategies in sports. Method: According to its main purpose, this research is among applied researches, and qualitative method with exploratory approach and database method were used to collect its data. The validity of this research was examined and confirmed by the interviewees and then expert professors. Reliability was also obtained using the intra-subject agreement method of 0.91. SPSS software was used for inferential statistical tests and PLS software was used for confirmatory factor analysis and path analysis. By conducting in-depth and semi-structured interviews with 14 key strategic management experts who were selected using the snowball sampling method, 77 primary concepts were collected during the recoding process, and from them 10 major categories and 21 secondary concepts. extracted. Results: In the central coding stage, the link between these categories under the headings of causal conditions including organizational readiness and organizational behavior; background conditions including organizational capital and recognition of changes; Intervening conditions including strategic thinking and structural factors; Strategies included technological research and support, and outcomes included financial function and organizational function. | ||
| کلیدواژه‌ها | ||
| Explaining؛ development؛ strategies | ||
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آمار تعداد مشاهده مقاله: 68 |
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