آمار

تعداد نشریات30
تعداد شماره‌ها434
تعداد مقالات3,806
تعداد مشاهده مقاله6,099,221
تعداد دریافت فایل اصل مقاله4,179,507
Nakazawa, Shota, Kuroda, Yusuke, Iwamura, Satoshi. (1404). The Impact of Professionalization in Japanese Basketball for youth generation: Focusing on the Membership of the Japan Basketball Association, Basketball Participation Rates, and Spectator Attendance Rates.. سامانه مدیریت نشریات علمی, 6(2), 25-31. doi: 10.22098/rsmm.2025.16210.1431
Shota Nakazawa; Yusuke Kuroda; Satoshi Iwamura. "The Impact of Professionalization in Japanese Basketball for youth generation: Focusing on the Membership of the Japan Basketball Association, Basketball Participation Rates, and Spectator Attendance Rates.". سامانه مدیریت نشریات علمی, 6, 2, 1404, 25-31. doi: 10.22098/rsmm.2025.16210.1431
Nakazawa, Shota, Kuroda, Yusuke, Iwamura, Satoshi. (1404). 'The Impact of Professionalization in Japanese Basketball for youth generation: Focusing on the Membership of the Japan Basketball Association, Basketball Participation Rates, and Spectator Attendance Rates.', سامانه مدیریت نشریات علمی, 6(2), pp. 25-31. doi: 10.22098/rsmm.2025.16210.1431
Nakazawa, Shota, Kuroda, Yusuke, Iwamura, Satoshi. The Impact of Professionalization in Japanese Basketball for youth generation: Focusing on the Membership of the Japan Basketball Association, Basketball Participation Rates, and Spectator Attendance Rates.. سامانه مدیریت نشریات علمی, 1404; 6(2): 25-31. doi: 10.22098/rsmm.2025.16210.1431

The Impact of Professionalization in Japanese Basketball for youth generation: Focusing on the Membership of the Japan Basketball Association, Basketball Participation Rates, and Spectator Attendance Rates.

Research in Sport Management and Marketing
مقاله 2، دوره 6، شماره 2، 2025، صفحه 25-31    اصل مقاله (508.39 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2025.16210.1431
نویسندگان
Shota Nakazawa* 1؛ Yusuke Kuroda2؛ Satoshi Iwamura3
1Institute of Health and Sport Sciences, University of Tsukuba, Tokyo, Japan
2Researcher in University of Tsukuba, Tokyo, Japan
3Researcher in Higashi Nippon International University, Tokyo, Japan
چکیده
Purpose: The shift to a professional model appears to have brought significant changes to the structure and governance of Japanese basketball. This study aims to conduct a comprehensive analysis of youth basketball, focusing on key indicators such as changes in Japan Basketball Association (JBA) membership, participation rates, and trends in spectator attendance.
Methods: By understanding trends in JBA membership, basketball participation, and viewership, this research seeks to elucidate the impact of professionalization on youth involvement in basketball.
Results: The study examined to 1. Understand the transformative impact of the professionalization of basketball in Japan by following the establishment of the B. League in 2016 and 2. View the impact of the professionalization of basketball among youth generation in Japan. A linear regression analysis suggests that the number of JBA-registered youth players is decreasing at a rate of approximately 9,800 individuals per year. The B. League does not appear to have had a positive impact on the participation rate among youth generation, and there was no significant relationship observed between the development of the B. League and the proportion of live game attendance at the venue. However, since the launch of the B. League, the media viewership rate has increased significantly.
Conclusion: Based on these findings, the JBA, in collaboration with the B. League, should devise and implement strategies to convert media viewers into participants and live spectators.
کلیدواژه‌ها
Professionalization؛ Youth basketball؛ Japan Basketball Association (JBA)؛ Basketball participation rates؛ Spectator attendance
مراجع
  • Funk, D. C., Mahony, D. F., Nakazawa, M., & Hirakawa, S. (2002). Development of the sport
  • Interest inventory (SII): Implications for measuring unique consumer motives at team sporting events. International Journal of Sports Marketing and Sponsorship, 4(3), 291-316.
  • Hahm, J., Kang, T.-A., & Matsuoka, H. (2021). Understanding the relationship between past experience of a sports mega-event and current spectatorship: The mediating role of nostalgia. Sustainability, 13(6), 3504.
  • Japan Basketball Association. (2015). Athlete registration report. http://www.-japanbasketball.jp/wp-content/uploads/a-thlete_2015.pdf (Retrieved August 27, 2024)
  • Japan Basketball Association. (2017). Athlete registration report. http://www.ja-panbasketball.jp/wp-content/uploads/ath-lete_2017.pdf (Retrieved August 27, 2024)
  • Japan Basketball Association. (2019). Athlete registration report. http://www.ja-panbasketball.jp/wp-content/uploads/athl-ete_2019.pdf (Retrieved August 27, 2024)
  • Japan Basketball Association. (2021). Athlete registration report. http://www.j-apanbasketball.jp/wp-content/uploads/at-hlete_2021.pdf (Retrieved August 27, 2024)
  • Japan Basketball Association. (2023). Athlete registration report. http://www.ja-panbasketball.jp/wp-content/uploads/ath-lete_2023.pdf (Retrieved August 27, 2024)
  • Kim, S., Andrew, D., & Greenwell, C. (2009). An analysis of spectator motives and media consumption behaviour in an individual combat sport: Cross-national differences between American and South Korean Mixed Martial Arts fans. International Journal of Sports Marketing and Sponsorship, 10(2), 157-170.
  • Koronios, K., Travlos, A., Douvis, J., & Papadopoulos, A. (2020). Sport, media and actual consumption behavior: An examination of spectator motives and constraints for sport media consumption. EuroMed Journal of Business, 15(2), 151-166.
  • Newman, N., & Walker, A. (2023, October 4). Kaleidoscope: Tracking young people’s relationships with news. Reuters Institute for the Study of Journalism. https://reutersinstitute.politics.ox.ac.uk/news/kaleidoscope-tracking-young-peoples-relationships-news
  • Sasakawa Sports Foundation. (2016). the 2015 SSF National Sports-Life Survey of Children and Young People. (pp. 1-199).
  • Sasakawa Sports Foundation. (2018). the 2017 SSF National Sports-Life Survey of Children and Young People. (pp. 1-271).
  • Sasakawa Sports Foundation. (2019). the 2019 SSF National Sports-Life Survey of Children and Young People. (pp. 1-207).
  • Sasakawa Sports Foundation. (2021). the 2021 SSF National Sports-Life Survey of Children and Young People. (pp. 1-223).
  • Sasakawa Sports Foundation. (2023). the 2023 SSF National Sports-Life Survey of Children and Young People. (pp. 1-219).
  • Taks, M., Misener, L., Chalip, L., & Green, C. (2013). Leveraging sport events for participation. Canadian Journal for Social Research, 3, 12-23.
  • Trail, G. T., Fink, J. S., & Anderson, D. F. (2003). Sport spectator consumption behavior. Sport Marketing Quarterly, 12(1), 8-17.
  • Wann, D. L., Melnick, M. J., Russell, G. W., & Pease, D. G. (2000). Sport fans: The psychology and social impact of spectators. Routledge, London.
  • Weed, M., Coren, E., Fiore, J., Wellard, I., Mansfield, L., Chatziefstathiou, D., & Dowse, S. (2015).
  • The Olympic Games and raising sport participation: A systematic review of evidence and an interrogation of policy for a demonstration effect. European Sport Management Quarterly, 15(2), 195-226. https://doi.org/10.1080/16184742.2014.998695
  • Winell, E., Armbrecht, J., Lundberg, E., & Nilsson, J. (2022). How are fans affected by the commercialization of elite sports? A review of the literature and a research agenda. Sport, Business and Management: An International Journal, 13(1), 118-137. https://doi.org/10.1108/SBM-11-2021-0135
آمار
تعداد مشاهده مقاله: 289
تعداد دریافت فایل اصل مقاله: 208


سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب