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Identifying Effective Factors in the Success of Sports Occupations in the Post-corona Era | ||
| Research in Sport Management and Marketing | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 10 دی 1403 | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22098/rsmm.2024.14071.1295 | ||
| نویسندگان | ||
| Qadratullah Bagheri1؛ Fariborz Darvishi Harzevili2؛ Hamed Kheirollahi Meidani3؛ Hossein Faridniya* 4 | ||
| 1university of Tehran | ||
| 2Sports Management Group, Faculty of Physical Education and Sports Sciences, University of Guilan, Rasht, Iran | ||
| 3phd Student of Sport Management, Department of Sport Management and Biomechanics, Faculty of Education Sciences and Psychology, University of Mohaghegh Ardabili, Ardabil, Iran | ||
| 4PHD Student. Sport Management. Faculty of Farabi. University of Tehran, Qom: Iran. | ||
| چکیده | ||
| Purpose: It can be said that the coronavirus outbreak was one of the biggest problems created in the current century for humanity, which caused problems and bankruptcy to all businesses, including sports businesses, while a series of jobs with good management managed to not only get through the pandemic, but achieved some successes. Method: The research method used in terms of applying the purpose and in terms of doing the method is qualitative, which the content analysis method is used. The statistical population consisted of instructors of sport management faculty familiar with the subject, managers related to sports businesses, as well as owners of sports clubs during the coronavirus outbreak, who were selected by purposive sampling. Data collection tools included deep and semi-structured interviews that were conducted with 17 elite members of the relevant field until theoretical saturation was reached. All stages of data coding and analysis were done with the help of MAX QDA 2018 software. Result: After analyzing the interviews, 79 effective characteristics were obtained, which ultimately led to 8 main themes including adaptability, innovation, mastery of modern science, smart advertising, mastery of technology, opportunistic look, avoidance of perfectionism, and strong personality factors. Conclusion: The results of the current research can be used as a specific model by other occupations and sports businesses in other corona pandemics or other widespread diseases so that they can resist the existing problems and choose the best solution | ||
| کلیدواژه‌ها | ||
| Sports Marketing؛ Post-corona؛ Corona Virus؛ Adaptability | ||
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آمار تعداد مشاهده مقاله: 39 |
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