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Implementing the blue ocean strategy in Iran's gymnastics clubs and designing a model | ||
| Research in Sport Management and Marketing | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 21 خرداد 1403 | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22098/rsmm.2024.13815.1281 | ||
| نویسندگان | ||
| mohammad khalili khezrabadi* 1؛ seyyed mohammad kashef2؛ Mehrdad Moharramzadeh3 | ||
| 1Mohammad Khalili Khederabadi, Department of Physical Education, International Campus of Urmia University, Iran | ||
| 2Faculty of Sport Sciences, Department of Motor Behavior and Sport Events Management, Urmia University, Iran | ||
| 3Professor of sport Management,University of Mohaghegh Ardabili. Ardabil, Iran | ||
| چکیده | ||
| Purpose: Considering the competitive atmosphere in the country's sports industry, in the current research, an attempt has been made to design a model for the implementation of the Blue Ocean strategy in Iran's gymnastics clubs. Methods: In this research, a qualitative approach has been used based on the Grounded theory. The data collection tool was interviews with 10 elites who were selected based on purposeful sampling and snowball method. To form the theory, three stages of open, axial and selective coding were used. Using blue ocean strategy implementation tools such as strategy canvas, four action framework, etc., an action was taken to present the blue ocean strategy implementation model in gymnastics clubs. Results: 179 The final concept was designed in the form of the Grounded theory conceptual model. a 5-step model for implementing the blue ocean strategy in gymnastics clubs was presented, and this model was combined with the conceptual model of the data theory of the foundation and the final model was obtained. Conclusion: Causal conditions are the basis of the process of implementing the blue ocean strategy in gymnastics clubs. The background conditions are effective in providing preparations for the implementation of the strategy. Intervention conditions are important in identifying the optimal condition of the club. In order to identify the right path of moving towards the blue ocean, the strategies of creation, increase, decrease and elimination were used and finally the implementation of the strategy resulted in the results of the research. | ||
| کلیدواژه‌ها | ||
| Blue Ocean Strategy؛ gymnastics؛ Grounded Theory؛ implementation | ||
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آمار تعداد مشاهده مقاله: 25 |
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