آمار

تعداد نشریات30
تعداد شماره‌ها414
تعداد مقالات3,654
تعداد مشاهده مقاله5,771,767
تعداد دریافت فایل اصل مقاله3,951,106
Pourzarnegar, Jalil. (1403). Analyzing the Decision-Making Styles of Customers to Buy Sports Equipment. سامانه مدیریت نشریات علمی, 5(4), 94-104. doi: 10.22098/rsmm.2024.14298.1302
Jalil Pourzarnegar. "Analyzing the Decision-Making Styles of Customers to Buy Sports Equipment". سامانه مدیریت نشریات علمی, 5, 4, 1403, 94-104. doi: 10.22098/rsmm.2024.14298.1302
Pourzarnegar, Jalil. (1403). 'Analyzing the Decision-Making Styles of Customers to Buy Sports Equipment', سامانه مدیریت نشریات علمی, 5(4), pp. 94-104. doi: 10.22098/rsmm.2024.14298.1302
Pourzarnegar, Jalil. Analyzing the Decision-Making Styles of Customers to Buy Sports Equipment. سامانه مدیریت نشریات علمی, 1403; 5(4): 94-104. doi: 10.22098/rsmm.2024.14298.1302

Analyzing the Decision-Making Styles of Customers to Buy Sports Equipment

Research in Sport Management and Marketing
مقاله 8، دوره 5، شماره 4، 2024، صفحه 94-104    اصل مقاله (855.01 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2024.14298.1302
نویسنده
Jalil Pourzarnegar*
Ph.D in sport management, University of Tehran, Tehran, Iran
چکیده
Purpose: Customers use different decision making styles to buy sports equipment. The purpose of this research is to analyze the decision-making styles of customers for buy sports equipment.

Methods: In this research, cross-sectional survey method was used and data collection was done through library studies and field investigation. The sampling method was carried out by simple random sampling and in this research, the standard questionnaire (CSI) of Sproles and Kendall (1986) with content validity confirmed by 8 professors of physical education and sports science and reliability of 0.78 using alpha coefficient Cronbach's used. Binomial and Friedman tests were used for statistical analysis.

Results: The results of the research showed customers have a favorable level of sensitivity to brand, quality, price and hedonism in their decision-making styles for buying sports equipment (P < 0.05), in general, it should be said that High-quality products, more well-known brands, reasonable prices and shopping pleasure are among the influencing factors on the decision-making styles of customers to buy sports equipment. Also, they are sensitive to loyalty and fashion in buying sports equipment, and they do not show careless and wandering reactions in their decision-making styles (P < 0.05).

Conclusion: By knowing the facts in sports and positively influencing the decision-making styles of customers, it can be used to increase the purchase of sports equipment by them.
کلیدواژه‌ها
Analysis؛ Buy؛ Customer؛ Decision Styles؛ Sports Equipment
مراجع
  • Amirshahi, A. (2011). The effect of consumer innovation on purchase decision styles. Modern marketing research. 1(3).
  • Arroyo, J., and Diaz, R. (2023). The effect of network capabilities, trust and pricing and selling capabilities on the impact of social enterprise. Social Enterprise Journal, 1-21.
  • Azizi, Sh. (2012). A collection of marketing questionnaires. Saffar Publishing.
  • Bagheriyekta, S. (2006). Investigating the influencing factors on the purchase decision of the customers of the chain of citizens stores based on Sproles and Kendall model. Master's thesis. Tehran Institute of Management and Planning Education and Research.
  • Canabal, E. (2001), Decision making styles of young south Indian consumers: An Exploratory study, college student journal, 36(1): 12-19.
  • Dowling, F., Fitzgerald, H., and Flintoff, A. (2012). Equity and difference in physical education, youth sport and health: A narrative approach. Routledge.
  • Ekhlasi, A., Vahidmoghadam, A., and Mirtorabi, S. (2014). Investigating and identifying the purchase decision styles of customers based on the Sproles and Kendall model (case study: customers of Tehran branches of chain stores in Tehran). Business reviews, 85.
  • Falahati, M., and Akbariyazdi, H. 2017. Purchase decision styles of sportswear consumers. Sports management studies (research in sports sciences). 4(45): 155-174.
  • Fallali, A., Seyfpanahi Shaabani, J., and Poornaghi, A. (2022). Consumer decision-making styles in the online purchase of sports goods. Applied in sports management. 3(43): 33-50.
  • Farhadfar, E. (2013). History of physical education and sports. Tehran: Bamdad Book Publishing House, 4th edition.
  • Ghasemi, H. Adib, F. et al. (2021). Research reference. Tehran: Andishehara Publications, second edition.
  • Gharacheh, M., Azizi, Sh., and Mirhashemi, E. (2013). Identification and comparison of consumer purchase decision making styles among working and non-working women in Tehran. Modern marketing research. 3(2).
  • Klien, A., and Sharma, V. (2022). Consumer Decision-making Styles, Involvement, and the Intention to Participate in Online Group Buying. Journal of Retailing and Consumer Services, 64(1).
  • Klein, A., and Sharma, V. (2018). German Millennials' Decision-making Styles and Their Intention to Participate in Online Group Buying. Journal of Internet Commerce, 17(4): 383-417.
  • S. et al. (2009). Decision-making styles of young Malay, Chinese and Indian consumers in Malaysia. Asian social science, journal. 5(12): 9-20.
  • Mowen, j. (1988). Consumer decision making. Journal of consumer marketing, 5(1): 15-25.
  • Poorkiani, M., Hamidi, M., Goodarzi, M., and Khabiri, M. (2015). Analysis of the effect of professional sports and championships on the development of sports. Sports Management Studies, 42: 55-72.
  • Tianna, L.I. (2014). Consumer Decision-Making Styles in Sport Products: Gender and Age Group Differences, 2014 North American Society for Sport Management Conference: 533-534.
  • Zhou, J., Park, J., and Yu, J. (2010). Consumer innovativeness and shopping styles. Journal of consumer marketing, 27(5): 437-446
  • Hasanzadeh, N. , Moharramzadeh, M. and Naghizadeh-Baghi, A. (2021). Needs Assessment and Reasons for Consuming Food Supplements for Body-Building and Weightlifting Athletes in Ardabil Province. Research in Sport Management and Marketing, 2(1), 10-23. doi: 10.22098/rsmm.2021.1255
آمار
تعداد مشاهده مقاله: 1,144
تعداد دریافت فایل اصل مقاله: 330


سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب