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Al-Mhanna, Mohammed, Azimzadeh, Seyed Morteza, Mirzazadeh, zahrasadat, Talebpour, Mahdi. (1403). Designing and compiling the strategic marketing development plan of the Iraqi Swimming Federation. سامانه مدیریت نشریات علمی, 5(3), 109-122. doi: 10.22098/rsmm.2023.13169.1248
Mohammed Al-Mhanna; Seyed Morteza Azimzadeh; zahrasadat Mirzazadeh; Mahdi Talebpour. "Designing and compiling the strategic marketing development plan of the Iraqi Swimming Federation". سامانه مدیریت نشریات علمی, 5, 3, 1403, 109-122. doi: 10.22098/rsmm.2023.13169.1248
Al-Mhanna, Mohammed, Azimzadeh, Seyed Morteza, Mirzazadeh, zahrasadat, Talebpour, Mahdi. (1403). 'Designing and compiling the strategic marketing development plan of the Iraqi Swimming Federation', سامانه مدیریت نشریات علمی, 5(3), pp. 109-122. doi: 10.22098/rsmm.2023.13169.1248
Al-Mhanna, Mohammed, Azimzadeh, Seyed Morteza, Mirzazadeh, zahrasadat, Talebpour, Mahdi. Designing and compiling the strategic marketing development plan of the Iraqi Swimming Federation. سامانه مدیریت نشریات علمی, 1403; 5(3): 109-122. doi: 10.22098/rsmm.2023.13169.1248

Designing and compiling the strategic marketing development plan of the Iraqi Swimming Federation

Research in Sport Management and Marketing
مقاله 9، دوره 5، شماره 3، شهریور 2024، صفحه 109-122    اصل مقاله (629.62 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2023.13169.1248
نویسندگان
Mohammed Al-Mhanna1؛ Seyed Morteza Azimzadeh* 2؛ zahrasadat Mirzazadeh2؛ Mahdi Talebpour3
1PhD student of Sports Management, University of Ferdowsi, Mashhad, Iran
2Assistant Professor, of sport management, University of Ferdowsi, Mashhad, Iran
3Professor of sport management, University of Ferdowsi, Mashhad, Iran
چکیده
Purpose: As the business environment becomes more complex and the needs of consumers become more complex, companies and business organizations must carefully consider how to conduct strategic marketing planning. The aim of the present research is to design and compile the strategic marketing development plan of the Iraqi Swimming Federation.



Method: The current research was applied in terms of purpose and descriptive survey, which was collected using qualitative methods. The statistical population of this research is 450 swimming experts in Iraq (according to the statistics of the Iraqi Swimming Federation in 2021). Experts mean swimming club managers, coaches, athletes, referees, and veterans of this sport in Iraq who are active in swimming at a professional level. First, the total number of samples was selected in the qualitative section to reach theoretical saturation, and 17 were selected for the qualitative section.



Results: The results of the internal and external matrix show an average of 2.23 and 2.16, which indicates that the strategic marketing plan of the Iraqi Swimming Federation is in the WT position and the conditions for maintaining the existing situation.

Conclusion: This program cannot make good use of strengths and opportunities address weaknesses, and reduce threats. Managers and organizations related to this sport can reduce and minimize losses caused by threats and weaknesses with proper planning. Therefore, the strategic marketing development plan of the Iraqi Swimming Federation should be developed with a comprehensive, transparent, and accurate approach to improve the marketing and development activities of the Iraqi Swimming Federation.
کلیدواژه‌ها
Strategic؛ Marketing؛ Development؛ Iraqi؛ Swimming Federation
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