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Mohammadzadeh Kalkhoran, Fatemeh, Emami, Farshad, Hosseini, Emad. (1402). Identifying the Factors Affecting of the Sport Tourism Economy of Iran (With Data Foundation Approach). سامانه مدیریت نشریات علمی, 4(4), 53-69. doi: 10.22098/rsmm.2023.13135.1242
Fatemeh Mohammadzadeh Kalkhoran; Farshad Emami; Emad Hosseini. "Identifying the Factors Affecting of the Sport Tourism Economy of Iran (With Data Foundation Approach)". سامانه مدیریت نشریات علمی, 4, 4, 1402, 53-69. doi: 10.22098/rsmm.2023.13135.1242
Mohammadzadeh Kalkhoran, Fatemeh, Emami, Farshad, Hosseini, Emad. (1402). 'Identifying the Factors Affecting of the Sport Tourism Economy of Iran (With Data Foundation Approach)', سامانه مدیریت نشریات علمی, 4(4), pp. 53-69. doi: 10.22098/rsmm.2023.13135.1242
Mohammadzadeh Kalkhoran, Fatemeh, Emami, Farshad, Hosseini, Emad. Identifying the Factors Affecting of the Sport Tourism Economy of Iran (With Data Foundation Approach). سامانه مدیریت نشریات علمی, 1402; 4(4): 53-69. doi: 10.22098/rsmm.2023.13135.1242

Identifying the Factors Affecting of the Sport Tourism Economy of Iran (With Data Foundation Approach)

Research in Sport Management and Marketing
مقاله 5، دوره 4، شماره 4، آذر 2023، صفحه 53-69    اصل مقاله (1015.13 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2023.13135.1242
نویسندگان
Fatemeh Mohammadzadeh Kalkhoran1؛ Farshad Emami* 2؛ Emad Hosseini3
1PhD student in Sport Management, Ayatollah Amoli Branch, Islamic Azad University, Amol, Iran
2Department of Sport Management, Ayatollah Amoli Branch, Islamic Azad University, Amol, Iran
3Department of Sport Management and Media, Shahid Beheshti University, Tehran, Iran
چکیده
Purpose: The purpose of the current research was to identify the factors affecting the economy of sports tourism in Iran (with the foundation's data approach).
Method: Qualitative and based on foundational data theory with a systematic approach. Collecting data by interviewing a statistical population of22people by managers of the Ministry of Sports and Youth, National Olympic Committee, heads of sports federations, members of the Sports Tourism Commission of the National Olympic Committee, senior managers of the Ministry of Cultural Heritage and Tourism, experts in the field of tourism, economy and Also, sports management professors were interviewed and the snowball sampling method was used. IN order to analyze the data, the systematic method of Strauss and Corbin was used, including three-stage open, central and selective coding.
Results: A total of65primary codes were created; Then it was reduced to15sub-categories and based on secondary codes, 6 main categories were created, which include organizational and management factors for the causal category, cultural and social factors for the contextual category, political and legal factors for the strategies category, marketing and advertising factors for The central category and the development of infrastructural factors were recognized for the intervening category, and finally, political and legal factors were recognized for the pedestrian category of Iran's sports tourism economy.
Conclusion: Managers and officials who make decision about sports tourism can attract more sports tourists by holding sports events with standard quality and developing communication infrastructure and facilities, as well as attracting investors and sponsors for events by introducing cultural and social identity in events. In turn, to promote income generation and improve the economy of sports tourism.
کلیدواژه‌ها
tourism economy؛ sports tourism؛ foundation data approach
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