| Purpose: The present study was conducted with the aim of developing a model for the development of private Iranian football club management. Method: This research has a qualitative approach and the Grounded Theory method of Strauss and Corbin has been used as the research method. The data collection method was in-depth interviews with 15 experts, university professors, and sports administrators after reaching the theoretical saturation limit. To analyze the data, the coding method was used in three stages of open, axial and selective coding; the number of open codes was 441 and the core codes were 55. Results: The findings of this research showed that managerial, economic, legal, social and cultural, political, branding, and fans factors as causal conditions; club success, income generation, infrastructure, etc. as background conditions; legal barriers, governmental barriers, economic barriers, etc. as interfering conditions; And government support, infrastructure development, ease of laws, entering the stock market and targeted planning were chosen as privatization strategies, which will ultimately bring the consequences of the development of the country's football, branding, profitability of clubs, and reduction of government costs. Conclusion: It is suggested that the government, sports managers, and football federation should take serious action by creating structural changes and laying the groundwork for the commercialization of football clubs, to increase their income sources, to be profitable clubs, the competition in the private sector to enter this field will increase, which will ultimately lead to the development of the country's football. |
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