آمار

تعداد نشریات30
تعداد شماره‌ها411
تعداد مقالات3,595
تعداد مشاهده مقاله5,632,481
تعداد دریافت فایل اصل مقاله3,855,612
Nawkhasi, Jamil, Sadeghi Boroujerdi, Saeed, Mohammad Safania, Ali, Salah Naghshbandi, Sayed. (1401). Elucidating the Effects of Winning and Losing Positions on the Relationship Between Football Supporters’ Satisfaction and Behavioral Intentions According to Weiner Attribution Theory. سامانه مدیریت نشریات علمی, 3(2), 43-50. doi: 10.22098/rsmm.2022.1721
Jamil Nawkhasi; Saeed Sadeghi Boroujerdi; Ali Mohammad Safania; Sayed Salah Naghshbandi. "Elucidating the Effects of Winning and Losing Positions on the Relationship Between Football Supporters’ Satisfaction and Behavioral Intentions According to Weiner Attribution Theory". سامانه مدیریت نشریات علمی, 3, 2, 1401, 43-50. doi: 10.22098/rsmm.2022.1721
Nawkhasi, Jamil, Sadeghi Boroujerdi, Saeed, Mohammad Safania, Ali, Salah Naghshbandi, Sayed. (1401). 'Elucidating the Effects of Winning and Losing Positions on the Relationship Between Football Supporters’ Satisfaction and Behavioral Intentions According to Weiner Attribution Theory', سامانه مدیریت نشریات علمی, 3(2), pp. 43-50. doi: 10.22098/rsmm.2022.1721
Nawkhasi, Jamil, Sadeghi Boroujerdi, Saeed, Mohammad Safania, Ali, Salah Naghshbandi, Sayed. Elucidating the Effects of Winning and Losing Positions on the Relationship Between Football Supporters’ Satisfaction and Behavioral Intentions According to Weiner Attribution Theory. سامانه مدیریت نشریات علمی, 1401; 3(2): 43-50. doi: 10.22098/rsmm.2022.1721

Elucidating the Effects of Winning and Losing Positions on the Relationship Between Football Supporters’ Satisfaction and Behavioral Intentions According to Weiner Attribution Theory

Research in Sport Management and Marketing
دوره 3، شماره 2، تیر 2022، صفحه 43-50    اصل مقاله (511.42 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2022.1721
نویسندگان
Jamil Nawkhasi1؛ Saeed Sadeghi Boroujerdi* 2؛ Ali Mohammad Safania3؛ Sayed Salah Naghshbandi4
1Ph.D. Student of Sport Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
2Professor of Sport Management, University of Kurdistan, Kurdistan, Iran
3Professor of Sport Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
4Assistant Professor of Sport Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
چکیده
Purpose: The goal of this study was to elucidate effects of winning and losing positions on the relationship between football supporters’ satisfaction and behavioral intentions according to Weiner Attribution Theory.
Methods: The research is in consonance with applied objective and methodologically correlation- descriptive. The statistical population of this study was conducted on Perspolis and Esteghlal Tehran team supporters in season 98-99. Sample size was appraised qua 277 individuals for each team (554 in general) based on SPSS sample power software. Sampling method was employed accessibly after the end game, while spectators wear leaving the stadium. (Azadi Tehran stadium). For the test model, structural equation modeling approach to multi-group analysis was used.
Results: The study findings showed that the only significant factors are game satisfaction path coefficient and purchase intention (t=2.537, β=-0.280), while in winning position, service satisfaction path coefficient on purchase intention (t=2.313, β=0.190), game satisfaction on purchase intention (t=6.599, β=0.550) and game satisfaction on attendance intention (t=5.039, β=0.477) was recognized significantly.
Conclusions: adapted from this result, supporters’ behavioral response is affected by game positions. Whereas game position is inevitable, (losing and winning is incontrollable as sports modality) it is suggested to the club authorities to strengthen supporters’ emotional states through submission services.
کلیدواژه‌ها
Game and Service Satisfaction؛ Purchase Intention؛ Attendance Intention؛ Attribution Theory
مراجع
References

  1. Anderson, S. W., Baggett, L. S., & Widener, S. K. (2009). The impact of service operations failures on customer satisfaction: evidence on how failures and their source affect what matters to customers. Manufacturing & Service Operations Management, 11(1), 52-69.
  2. Brown, G., Smith, A., & Assaker, G.(2016).. Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics. Tourism management, 55, 160-172.
  3. Charleston, S. (2009). The English football ground as a representation of home. Journal of Environmental Psychology, 29(1), 144-150.
  4. De Carvalho, M. (2015). What brings people into the stadium? A social science perspective of soccer fans' motives for attendance.
  5. Duan, Y., Liu, B., & He, Y. (2020). Study on relationships among sports spectator motivations, satisfaction and behavioral intention: empirical evidence from Chinese marathon. International Journal of Sports Marketing and Sponsorship.
  6. Duhachek, A. (2005). Coping: A multidimensional, hierarchical framework of responses to stressful consumption episodes. Journal of Consumer research, 32(1), 41-53.
  7. Iglesias, V. (2009). The attribution of service failures: effects on consumer satisfaction. The Service Industries Journal, 29(2), 127-141.
  8. Kim YK, Trail G, Ko YJ. (2011). The influence of relationship quality on sport consumption behaviors: An empirical examination of the relationship quality framework. Journal of Sport Management.;25(6):576-92.
  9. Kim, D., Ko, Y. J., Lee, J. S., & Sato, S. (2020). Th e Eff ect of Attribution on Athlete Scandals: Consumer Responses Toward Scandalized Athletes and Endorsements. Sport Marketing Quarterly, 29(4).
  10. Lazarus, R. S., & Folkman, S. (2018). Stress, appraisal, and coping: Springer publishing company.
  11. Richard, G. (1999). Football–A Sociology of the Global Game. Cornwall. In: Polity press/Blackwell publishers ltd.
  12. Sengupta, A. S., Balaji, M., & Krishnan, B. C. (2015). How customers cope with service failure? A study of brand reputation and customer satisfaction. Journal of business research, 68(3), 665-674.
  13. Theodorakis, N. D., Alexandris, K., Tsigilis, N., & Karvounis, S. (2013). Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality. Sport management review, 16(1), 85-96.
  14. Uhrich, S. (2020). Antecedents and consequences of perceived fan participation in the decision making of professional European football clubs. European Sport Management Quarterly, 1-20.
  15. Wann, D. L., & Schrader, M. P. (1997). Team identification and the enjoyment of watching a sporting event. Perceptual and Motor Skills, 84(3), 954-954.
  16. Weiner, B. (2010). Attribution theory. The Corsini encyclopedia of psychology, 1-2.
  17. Yim, B. H., & Byon, K. K. (2018). The Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Indentification with the Team. Sport Marketing Quarterly, 27(2).
  18. Yoshida, M., & James, J. D. (2010). Customer satisfaction with game and service experiences: Antecedents and consequences. Journal of sport Management, 24(3), 338-361.
  19. Yun, J. H., Rosenberger, P. J., & Sweeney, K. (2020). Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement. Asia Pacific Journal of Marketing and Logistics.
آمار
تعداد مشاهده مقاله: 295
تعداد دریافت فایل اصل مقاله: 284


سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب