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Naghizadeh-Baghi, Abbas, Imanzadeh, Masoud, Lalfam, Mitra, Nobakht Sareban, Farzad, Javid, Majid. (1400). Identification of Factors Affecting the Selection of Women's Gyms. سامانه مدیریت نشریات علمی, 2(2), 1-13. doi: 10.22098/rsmm.2021.1272
Abbas Naghizadeh-Baghi; Masoud Imanzadeh; Mitra Lalfam; Farzad Nobakht Sareban; Majid Javid. "Identification of Factors Affecting the Selection of Women's Gyms". سامانه مدیریت نشریات علمی, 2, 2, 1400, 1-13. doi: 10.22098/rsmm.2021.1272
Naghizadeh-Baghi, Abbas, Imanzadeh, Masoud, Lalfam, Mitra, Nobakht Sareban, Farzad, Javid, Majid. (1400). 'Identification of Factors Affecting the Selection of Women's Gyms', سامانه مدیریت نشریات علمی, 2(2), pp. 1-13. doi: 10.22098/rsmm.2021.1272
Naghizadeh-Baghi, Abbas, Imanzadeh, Masoud, Lalfam, Mitra, Nobakht Sareban, Farzad, Javid, Majid. Identification of Factors Affecting the Selection of Women's Gyms. سامانه مدیریت نشریات علمی, 1400; 2(2): 1-13. doi: 10.22098/rsmm.2021.1272

Identification of Factors Affecting the Selection of Women's Gyms

Research in Sport Management and Marketing
دوره 2، شماره 2، شهریور 2021، صفحه 1-13    اصل مقاله (628.42 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2021.1272
نویسندگان
Abbas Naghizadeh-Baghi1؛ Masoud Imanzadeh2؛ Mitra Lalfam3؛ Farzad Nobakht Sareban4؛ Majid Javid5
1Associate Professor of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran
2Assistant Professor of Sport Management, Islamic Azad University Ardabil Branch, Ardabil, Iran
3MA of Sport Management, Islamic Azad University Ardabil Branch, Ardabil, Iran
4Associate Professor of Sports Management, University of Mohaghegh Ardabili, Ardabil, Iran
5Ph.D. of Sport Management, University of Tehran, Tehran, Iran
چکیده
Purpose: Gymnasiums need to identify and strengthen the factors influencing customer attraction to grow and survive. Examining and recognizing the factors that lead to attracting people to such places is important in sports management. The purpose of this study was to identify and classify the factors affecting the selection of women's gymnasium using factor analysis method.
Methods: The research method is applied and the main strategy of the research is a mixed-method and it was implemented in the field. The statistical population of the study includes all customers of       Ardabil women's gyms. Using the Cochran's formula, the sample size was 384 people and the random sampling method was used to select the sample units. The measuring tools included interviews and questionnaires. Participants were selected using purposeful sampling for the interview and theoretical saturation was reached when the number of participants reached 12. Open coding was performed using MAXQDA12 software and a research questionnaire was developed using 44 codes. The data were analyzed by SPSS26 software using Exploratory Factor Analysis test.
Results: The results showed that 44 final characteristics affecting the selection of the gym were factorized into 8 factors by factor analysis and these factors explain 67% of the total variance.
Conclusion:   Factors influencing the selection of women's gymnasiums in order of priority include Physical Evidence, process, Place, price, product, People, Promotion and Privacy.
کلیدواژه‌ها
Factor Analysis؛ Gym؛ Selection؛ Women؛ Ardabil
مراجع
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