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Ghasemi, Hamid, Farahani, Abolfazl, Rahbarinejad, Mohammad. (1399). Analysis of Sport Marketing Researchers in Google Scholar. سامانه مدیریت نشریات علمی, 2(1), 24-32. doi: 10.22098/rsmm.2021.1256
Hamid Ghasemi; Abolfazl Farahani; Mohammad Rahbarinejad. "Analysis of Sport Marketing Researchers in Google Scholar". سامانه مدیریت نشریات علمی, 2, 1, 1399, 24-32. doi: 10.22098/rsmm.2021.1256
Ghasemi, Hamid, Farahani, Abolfazl, Rahbarinejad, Mohammad. (1399). 'Analysis of Sport Marketing Researchers in Google Scholar', سامانه مدیریت نشریات علمی, 2(1), pp. 24-32. doi: 10.22098/rsmm.2021.1256
Ghasemi, Hamid, Farahani, Abolfazl, Rahbarinejad, Mohammad. Analysis of Sport Marketing Researchers in Google Scholar. سامانه مدیریت نشریات علمی, 1399; 2(1): 24-32. doi: 10.22098/rsmm.2021.1256

Analysis of Sport Marketing Researchers in Google Scholar

Research in Sport Management and Marketing
دوره 2، شماره 1، خرداد 2021، صفحه 24-32    اصل مقاله (596.9 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2021.1256
نویسندگان
Hamid Ghasemi1؛ Abolfazl Farahani2؛ Mohammad Rahbarinejad3
1Associate Professor of Sport Management, Payame Noor University, Tehran, Iran
2Professor of Sport Management, Payame Noor University, Tehran, Iran
3MA Sport Management, Payame Noor University, Tehran, Iran
چکیده
Purpose: The purpose of this study was to analyze the researchers’ situations in the field of sport marketing based on data available in Google Scholar.
Methods: This research was a descriptive and quantitative content analysis. The study population was all 229 researchers in Google Scholar who introduced themselves on the subject of Sport Marketing studies in March 2021. The data collection tool was a coding sheet and its instruction which was used after confirming its validity and reliability. The collected data was analyzed by descriptive statistics.
Results: Findings showed from among 229 sport marketing researchers in the Google Scholar database, 84 were (about 37%) from the United States. After the United States, Iran ranks second with 60 people (about 26% of the research population). This frequency is significantly reduced in other countries. For example, Canada with 9 people, Japan and South Korea with 6 people, Greece with 5 people, Australia, Portugal and Turkey with 4 people, France, Spain and Taiwan with 3 people are in the next ranks. The other countries are in the next category with 2 or 1 representatives.
Conclusion: It is noteworthy that only 37 countries had a research representative called Sport Marketing in the Google Scholar database.
کلیدواژه‌ها
Content Analysis؛ Scientific production؛ Google Scholar؛ Sport Marketing؛ Citations
مراجع
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