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Studies on Developing a Strategic Plan for the Development of Public Sports in Ardabil Province | ||
| Research in Sport Management and Marketing | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 14 اردیبهشت 1401 | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22098/rsmm.2022.1611 | ||
| نویسنده | ||
| Reza Farzizadeh* | ||
| Department of Physical Education and Sport Sciences University of Mohaghegh Ardabili. | ||
| چکیده | ||
| Purpose: The purpose of this study was to develop a strategic plan for the development of public sports in Ardabil province. Methods: The statistical population of this study was all sports experts of the province. The research sample of 97 people was selected by quota sampling method from this community. A researcher-made questionnaire was used to collect data, the validity of which was confirmed by several experts and its reliability was confirmed by Cronbach's alpha method (0.92). Finally, out of 97 questionnaires distributed, 94 questionnaires were returned to the researcher. The questionnaire consisted of 46 questions ranked according to the SWOT model in the field of examining the strengths, weaknesses, opportunities and threats of public sports in Ardabil province. Research data were analyzed using descriptive statistics, mean equality test and Friedman test with SPSS26 software. Results: Findings showed that less than 2% of the people of the province have participated in the public sports sector. Conclusion: One of the most important reasons for this unfavorable situation was the lack of a strategy for the development of public sports. According to the obtained results, in order to improve the current situation regarding SO strategies, the establishment of public sports bases in the province; In the case of ST strategies, providing affordable sports equipment among athletes; Regarding WO strategies, increasing public sports resources and credits, using private sector funding to help public sports; As for WT strategies, it is recommended to use the influence of senior provincial officials to develop public sports. | ||
| کلیدواژه‌ها | ||
| Public Sports؛ Strategy؛ SWOT | ||
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آمار تعداد مشاهده مقاله: 220 |
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