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Designing the development model of water and beach sports in Shourball Lake in Ardabil province (Based on grounded theory) | ||
| Research in Sport Management and Marketing | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 31 اردیبهشت 1404 | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22098/rsmm.2024.14973.1347 | ||
| نویسندگان | ||
| Rasoul Javan amani1؛ Mehrdad Moharramzadeh* 2؛ masoud imanzadeh3 | ||
| 1Azad university | ||
| 22- Professor of sport management. University of Mohagheghe Ardabil, Ardabil, Iran | ||
| 3Department of sport management.islamic azad university of ardabil branch | ||
| چکیده | ||
| Purpose : The purpose of this research was to design a tourism development model for aqua and beach sports in Sharable Lake in Ardabil province. The statistical population of this research included expert faculty members and experts in the field of aqua and beach sports and marketing and sports management, high-ranking managers of the aqua and beach sports federation, coaches of national and provincial in aqua and beach sports teams. Methods : Sampling was purposeful. In this research, data collection and analysis were done based on variable sequence and with multiple revisions. Then the initial, central and selective codes were assigned. Results : The findings showed that intervening factors, causal factors and contextual factors respectively had the greatest impact on the development of aqua and beach sports in Shurabil Lake in Ardabil province. In the sense that with its increase, the amount of development of beach and aqua sports will increase. conclusion: The results of the research generally showed that in the causal conditions (management and technical category), intervening factors (legal requirements), contextual factors (efficient workforce) and marketing development (causal conditions category) have the greatest impact on aqua and beach sports in Shurabil Lake in Ardabil province and the rest of the categories are placed in the next priorities. | ||
| کلیدواژه‌ها | ||
| development؛ aqua and beach sports؛ Shorabil Lake؛ tourism | ||
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آمار تعداد مشاهده مقاله: 60 |
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