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Understanding Social Responsibility in Iran Sports for All Federation from a Qualitative Perspective: Dimensions and Consequences | ||
| Research in Sport Management and Marketing | ||
| مقاله 33، دوره 5، شماره 2، تیر 2024 | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22098/rsmm.2024.14421.1311 | ||
| نویسندگان | ||
| Atena Shams1؛ Reza Andam2؛ Hassan Bahrololoum3؛ Aliakbar Hasani4؛ Amir Montazeri* 5 | ||
| 1Faculty of Physical Education and Sport Sciences, Shahrood University of Technology, Shahrood, Iran | ||
| 2Department of Sports Management, Faculty of Physical Education and Sport Sciences, Shahroud University of Technology, Shahroud, Iran | ||
| 3Sport Management department, Physical Education Faculty, Shahrood University of Technology, Shahrood, Iran, | ||
| 4Faculty of Industrial Engineering & Management, Shahrood University of Technology, Shahrood, Iran | ||
| 5Department of Sport Sciences, University of Neyshabur, Neyshabur, Iran | ||
| چکیده | ||
| Purpose: Sports organizations are considered part of society and can have a positive impact on health, education, economy, environment, and social values by playing the role of social responsibility. Therefore, this study aimed to identify the dimensions and consequences of Social Responsibility (SR) of the Iran Sports for All Federation (ISF). Methods: This research was conducted using a qualitative approach based on the thematic analysis method. The research was conducted using semi-structured interviews with experts and specialists in the field of SR and Sports for all in Iran. The interview participants included 13 managers, trainers, staff, officials of the ISF, and university faculty members selected by purposive sampling. The thematic analysis method was used to extract basic, organizing, and global themes. Results: Based on the analysis, 102 basic themes, 17 organizing themes, and eight global themes were extracted. Global themes included “humanitarian responsibility”, “environmental responsibility”, “legal responsibility”, “moral responsibility”, “economic responsibility”, “loyalty”, “quality of services”, and “behavioral intentions”. This research shows the consequences of SR that can affect the behaviors and attitudes of customers in the ISF. Conclusion: The research emphasizes the importance of the environmental aspect in SR, emphasizing the promotion of environmental education, sustainable development, and green management. | ||
| کلیدواژهها | ||
| CSR in Sports؛ Sustainable development؛ Sports customers؛ Sports federations؛ Thematic analysis | ||
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آمار تعداد مشاهده مقاله: 80 |
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