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Mohammad Ali Pour, Mohammad, Moharramzadeh, Mehrdad, Mokhtari, Robab, Iman Zade, Masoud. (1402). Analysis of Effective Factors Marketing Development of Iran Wrestling Federation of Iran. سامانه مدیریت نشریات علمی, 4(4), 1-13. doi: 10.22098/rsmm.2022.1951
Mohammad Mohammad Ali Pour; Mehrdad Moharramzadeh; Robab Mokhtari; Masoud Iman Zade. "Analysis of Effective Factors Marketing Development of Iran Wrestling Federation of Iran". سامانه مدیریت نشریات علمی, 4, 4, 1402, 1-13. doi: 10.22098/rsmm.2022.1951
Mohammad Ali Pour, Mohammad, Moharramzadeh, Mehrdad, Mokhtari, Robab, Iman Zade, Masoud. (1402). 'Analysis of Effective Factors Marketing Development of Iran Wrestling Federation of Iran', سامانه مدیریت نشریات علمی, 4(4), pp. 1-13. doi: 10.22098/rsmm.2022.1951
Mohammad Ali Pour, Mohammad, Moharramzadeh, Mehrdad, Mokhtari, Robab, Iman Zade, Masoud. Analysis of Effective Factors Marketing Development of Iran Wrestling Federation of Iran. سامانه مدیریت نشریات علمی, 1402; 4(4): 1-13. doi: 10.22098/rsmm.2022.1951

Analysis of Effective Factors Marketing Development of Iran Wrestling Federation of Iran

Research in Sport Management and Marketing
مقاله 1، دوره 4، شماره 4، آذر 2023، صفحه 1-13    اصل مقاله (430.31 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2022.1951
نویسندگان
Mohammad Mohammad Ali Pour1؛ Mehrdad Moharramzadeh* 2؛ Robab Mokhtari3؛ Masoud Iman Zade4
1PhD Candidate of Sport Management of Physical Education, Ardabil Branch, Islamic Azad University, Ardabil, Iran
2Professor of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran
3Assistant Professor of Department of Physical Education, Khalkhal Branch, Islamic Azad University, Khalkhal, Iran
4Assistant Professor of Department of Physical Education, Ardabil Branch, Islamic Azad University, Ardabil, Iran
چکیده
Purpose:  this study is to design a marketing model for the Iranian Wrestling Federation. This research has been done quantitatively and using structural equation modeling.
Method: The researcher-made questionnaire of 79 questions was used to conduct the research. The study population included federation management, national wrestling team coaches, national wrestling team coaches, and league organizers, university professors, marketing specialists, and wrestling experts.
Result: The results showed that the reported regression coefficients, causal factors, contextual factors and intervening factors had the greatest impact on marketing development, respectively. In addition, the effect of annoying factors is negative. This means that as it increases, the rate of marketing development decreases.
Conclusion: The conclusion of the research generally showed that in the causal conditions (managerial and technical category), intervention factors (legal requirements), underlying factors (efficient manpower) and marketing development (causal conditions) have the greatest impact on marketing development and marketing have. The other categories are in the next priorities.
کلیدواژه‌ها
Development؛ Marketing؛ Wrestling Federation؛ Sports Management
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