آمار

تعداد نشریات26
تعداد شماره‌ها326
تعداد مقالات2,803
تعداد مشاهده مقاله4,228,530
تعداد دریافت فایل اصل مقاله2,881,767
Mohammad Ali Pour, Mohammad, Moharramzadeh, Mehrdad, Mokhtari, Robab, Iman Zade, Masoud. (1402). Analysis of Effective Factors Marketing Development of Iran Wrestling Federation of Iran. سامانه مدیریت نشریات علمی, 4(4), 1-13. doi: 10.22098/rsmm.2022.1951
Mohammad Mohammad Ali Pour; Mehrdad Moharramzadeh; Robab Mokhtari; Masoud Iman Zade. "Analysis of Effective Factors Marketing Development of Iran Wrestling Federation of Iran". سامانه مدیریت نشریات علمی, 4, 4, 1402, 1-13. doi: 10.22098/rsmm.2022.1951
Mohammad Ali Pour, Mohammad, Moharramzadeh, Mehrdad, Mokhtari, Robab, Iman Zade, Masoud. (1402). 'Analysis of Effective Factors Marketing Development of Iran Wrestling Federation of Iran', سامانه مدیریت نشریات علمی, 4(4), pp. 1-13. doi: 10.22098/rsmm.2022.1951
Mohammad Ali Pour, Mohammad, Moharramzadeh, Mehrdad, Mokhtari, Robab, Iman Zade, Masoud. Analysis of Effective Factors Marketing Development of Iran Wrestling Federation of Iran. سامانه مدیریت نشریات علمی, 1402; 4(4): 1-13. doi: 10.22098/rsmm.2022.1951

Analysis of Effective Factors Marketing Development of Iran Wrestling Federation of Iran

Research in Sport Management and Marketing
مقاله 1، دوره 4، شماره 4، آذر 2023، صفحه 1-13    اصل مقاله (430.31 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2022.1951
نویسندگان
Mohammad Mohammad Ali Pour1؛ Mehrdad Moharramzadeh* 2؛ Robab Mokhtari3؛ Masoud Iman Zade4
1PhD Candidate of Sport Management of Physical Education, Ardabil Branch, Islamic Azad University, Ardabil, Iran
2Professor of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran
3Assistant Professor of Department of Physical Education, Khalkhal Branch, Islamic Azad University, Khalkhal, Iran
4Assistant Professor of Department of Physical Education, Ardabil Branch, Islamic Azad University, Ardabil, Iran
چکیده
Purpose:  this study is to design a marketing model for the Iranian Wrestling Federation. This research has been done quantitatively and using structural equation modeling.
Method: The researcher-made questionnaire of 79 questions was used to conduct the research. The study population included federation management, national wrestling team coaches, national wrestling team coaches, and league organizers, university professors, marketing specialists, and wrestling experts.
Result: The results showed that the reported regression coefficients, causal factors, contextual factors and intervening factors had the greatest impact on marketing development, respectively. In addition, the effect of annoying factors is negative. This means that as it increases, the rate of marketing development decreases.
Conclusion: The conclusion of the research generally showed that in the causal conditions (managerial and technical category), intervention factors (legal requirements), underlying factors (efficient manpower) and marketing development (causal conditions) have the greatest impact on marketing development and marketing have. The other categories are in the next priorities.
کلیدواژه‌ها
Development؛ Marketing؛ Wrestling Federation؛ Sports Management
مراجع
  1. Aghazadeh, H, Estiri, M, Mohammadi, A. (2008). Investigation of intra-organizational obstacles of Iran's sport institutions marketing. Harekat publication, summer. No. 36. (persian)
  2. Azadian, M; Askarian, F, and RamezaniNejad, R. (2012). Investigation of ways for attracting sponsors in professional football. The studies of sports management, 13, 123-136. (persian)
  3. Sohrabi, Z., Hasanzadeh, N., & Rahimi, A. (2021). Sport’s Function Analysis in Iran's Development. Research in Sport Management and Marketing, 2(3), 1-11. doi: 10.22098/rsmm.2021.1321
  4. Bühler, A.W., Hefferman, T.W., & Hewson, P.J. (2007). The soccer club-sponsor relationship: identifying the critical variables for success. International Journal of Sports Marketing & Sponsorship, 8, 291–309.
  5. Esmaeili, M and Amani, G. (2018). The role of attitude towards sport advertising on the perceived value and purchase intention (case study: Customers of Chabahar free zone) two research quarterly in sports management and movement behavior, 16(8), 126-137. (persian)
  6. Esmaeilpour, M; BahreiniNejad, M and Kouroush, Z. (2017). Investigating the effect of using famous corroborators in advertising on consumers attitude towards advertisement. New Market Research, 7 (1), 1-22. (persian)
  7. Garla,M & Y, M. (2014) Spors marketing. IOSR Journal of Business and Managemen, PP 63-78
  8. Ghasemi, R; JavadiPour, M and Turkfar, A (2015), identification of sports marketing obstacles in Iran's in views of sports managers of the country. Sports management, (7)6, 829-846. (persian)
  9. Gladden J. M., Sutton W. A. (2009). Marketing principles applied to sport management. Sudbury, Jones and Bartlett Publishers. Pages: 42-59.
  10. Goudarzi, M; Honari, H. (2007). Design and formulation of sport association, Research in Sports Science, 14 (4), 33-53. (persian)
  11. Grohs, R., & Reisinger, H. (2014). Sponsorship effects on brand image: The role of exposure and activity involvement. Journal of Business Research, 67 (5) , 1018-1025
  12. Henseler, J., Wilson, B., & Westberg, K. (2011). Managers' perceptions of the impact of sport sponsorship on brand equity. Sport marketing quarterly, 20 (1) , 7-21
  13. Irwin, L.Goldstine & J, Kevin Ford. (2001). “training in organizations” 4 thed. (pacific crove, CA: wadsworth)
  14. Javadipur, Mohammad;Peymanizadeh, Hossein and Saminia, Mona (2014). "Strategic Pathology of Sports in Iran and Developing Development Strategies Based on SWOT Model", Sports Management Studies Journal . 221-228: (20).
  15. Javani, Kohzad, & Farzaneh. (2022). Exploring the impact of social media content marketing on sports brand health. Media Quarterly, 32(4), 165-178.(persin).
  16. Hasanzadeh, N., Moharramzadeh, M., & Naghizadeh-Baghi, A. (2021). Needs Assessment and Reasons for Consuming Food Supplements for Body-Building and Weightlifting Athletes in Ardabil Province. Research in Sport Management and Marketing, 2(1), 10-23. doi: 10.22098/rsmm.2021.1255
  17. Youth, & Neery. (2022). marketing study of sports service brands on Instagram: the study of the Revolution Sports Complex. Scientific Quarterly Journal of Communication Management in Sports Media, 9(4).
  18. Karninčić, H., Baić, M., & Slačanac, K. (2014). Metric characteristics of the newly constructed questionnaire for assessing the knowledge of wrestling coaches on nutrition and doping. In 7TH INTERNATIONAL
  19. keshavarz L. (2018). Designing evaluation model of marketing management in Iran's sports federations, the novel approaches quarterly in sports management, 17(5), pages 57.71. (persian)
  20. Khademi, A; Majedi, N, and NaderiNasab, M (2018), formulation of marketing strategies in wrestling federation of Islamic Republic of Iran. Quarterly of sports management and development (7)4. (persian)
  21. Mackreth, K., & Bond, A. J. (2020). Changing the sport product: marketing implications for championship rugby league clubs in the United Kingdom. Managing Sport and Leisure, 1-16.
  22. Malekoutian, M (2009) sports and politics. The politics quarterly, Journal of Law and Political Science Faculty, (29)2, 301-316(persian)
  23. Naderian, M; Soltan Hosseini; M. (2011). Technical skills and abilities for sports managers (index and benchmarks in the view of managers). 11-18. (persian)
  24. Nasirzadeh, A; Goudarzi, M and Farahani, A (2013), designing and formulation of strategy implementation for wrestling federation of Islamic Republic of Iran with BSC approach. Applied researches in sports management, 4, 31-42. (persian)
  25. National Association of Collegiate eSports. (2017). NAC eSports. Retrieved from https://nacesports.org/119 .Advertising, ohio: South – Western pub. Pp Oguinn ,T.C. (1998)
  26. Ngan, H. M., Prendergast, G. P., & Tsang, A. S. (2011). Linking sports sponsorship with purchase intentions. European Journal of Marketing, 45 (4), 551-566.
  27. Rusta, A; Venus, Davar; Ebrahimi, Abdulhamid. (2005). Marketing management, organization for studying and formulation of human sciences for universities, Samt publications. (persian)
  28. Peh,K. (2012). The role and development of sport in Singapore since 1959. Asia Pacific Journal of Sport and Social Science, 1 (1), 74–86
  29. Pourkiani, M; Hamidi, M; Goudarzi, M and Khabiri, M. (2017). The analysis of professional and championship sport on sports development. The studies of sports management, 42, 55-72. (persian)
  30. Rihani, Mohammad, Dastum, Salah, & Rouhani. (2022). Presenting and explaining the conceptual model of developing the country's sports economic capacities. Sports management studies(persian)
  31. Rahimi Pardjani, A; RashidiNia, M, and Mirzaei; B (2017). The relation of economic capital and advancement goals with the success of free style and Greco-Roman wrestlers of Youth National team. Contemporary researches in sports management, 14(7), 43-52. (persian)
  32. Ross, S. D., James, J. D., & Vargas, P. (2006). Development of a scale to measure team brand associations in professional sport. Journal of sport management, 20(2), 260.‏
  33. Sadeghi, R. (2009). Presenting internal marketing measurement model, case study: Raja Travel Trains Company. Masters thesis in administrative management, management faculty of University of Tehran. (persian)
  34. TahmasbPour, Shafei, M; Hosseini, S; Dousti Pashakalaei, M and Alizadeh, F (2016). Evaluation of mixed marketing in Mazandaran football league. (7P) sports management and movement behavior bulletin, (23) 12, 251-268. (persian)
  35. Tarighi, R; Hamidi, Mehrzad; Rajabi, Hossein. (2013). Designing the marketing model of university sports national federation of Islamic Republic of Iran. The research quarterly in university sport, No. 5, pp 15-30. (persian)
  36. Trail, G.T., Mccullough, B.P. (2020). Marketing Sustainability Through Sport: Testinf the Sport Sustainability Cappaign Eveluation Model. European Sport Management Quarterly, 20 (2), 109-128.
آمار
تعداد مشاهده مقاله: 304
تعداد دریافت فایل اصل مقاله: 274


سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب