آمار

تعداد نشریات26
تعداد شماره‌ها305
تعداد مقالات2,636
تعداد مشاهده مقاله3,962,473
تعداد دریافت فایل اصل مقاله2,668,654
Hosseini, Somayeh, Rahimi Sarshabadrani, Qasem, Nazari, Rasool. (1400). Analysis of the Relationship Between Dimensions and Indicators of Web Marketing; Iran and Spain Football Clubs Target Market. سامانه مدیریت نشریات علمی, 3(1), 89-106. doi: 10.22098/rsmm.2022.1555
Somayeh Hosseini; Qasem Rahimi Sarshabadrani; Rasool Nazari. "Analysis of the Relationship Between Dimensions and Indicators of Web Marketing; Iran and Spain Football Clubs Target Market". سامانه مدیریت نشریات علمی, 3, 1, 1400, 89-106. doi: 10.22098/rsmm.2022.1555
Hosseini, Somayeh, Rahimi Sarshabadrani, Qasem, Nazari, Rasool. (1400). 'Analysis of the Relationship Between Dimensions and Indicators of Web Marketing; Iran and Spain Football Clubs Target Market', سامانه مدیریت نشریات علمی, 3(1), pp. 89-106. doi: 10.22098/rsmm.2022.1555
Hosseini, Somayeh, Rahimi Sarshabadrani, Qasem, Nazari, Rasool. Analysis of the Relationship Between Dimensions and Indicators of Web Marketing; Iran and Spain Football Clubs Target Market. سامانه مدیریت نشریات علمی, 1400; 3(1): 89-106. doi: 10.22098/rsmm.2022.1555

Analysis of the Relationship Between Dimensions and Indicators of Web Marketing; Iran and Spain Football Clubs Target Market

Research in Sport Management and Marketing
مقاله 6، دوره 3، شماره 1، خرداد 2022، صفحه 89-106    اصل مقاله (614.8 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2022.1555
نویسندگان
Somayeh Hosseini1؛ Qasem Rahimi Sarshabadrani2؛ Rasool Nazari* 3
1Ph.D. Student of Sports Management, Islamic Azad University,Isfahan (Khorasgan) Branch, Isfahan, Iran
2AssistantProfessor of Sports Management, Islamic Azad University,Isfahan (Khorasgan) Branch, Isfahan, Iran
3Associate Professor of Sports Management, Islamic Azad University,Isfahan (Khorasgan) Branch, Isfahan, Iran
چکیده
Purpose: The main purpose of this study was to review and compare web marketing, identify its dimensions and indicators and compare it in Iranian and Spanish football clubs in the target market.
Methods: The present research is applied in terms of research purpose and in terms of research topic and questions is a comparative analytical research that was conducted as a survey. The data collection tool was a researcher-made questionnaire that was designed using the information of professional club websites and approved by 10 expert professors, also Based on Cronbach's alpha, reliability was reported to be 0.89. After fuzzy Delphi and index screening, MICMAC analysis was used to identify index relationships.
Results: Based on the results obtained from the map, the direct effects of a number of indicators such as, the use of advertisements on the club's website to attract new national sponsors have even highlighted sponsors) and (the club's extensive advertisement on the website for Attracting new sponsors was placed in an independent matrix. This means that these variables have low dependence and high conductivity. Virtual survey of fans about the strengths and weaknesses of the. This means that these factors have high dependency and high driving power, the possibility of communicating with team members on the club's website.
Conclusion: So it is necessary to know how much the impact of the Internet can be effective in the growth of the club and the players due to the use of 70% of the fans. Or the club to what extent they have an impact.
کلیدواژه‌ها
Iranian Clubs؛ Marketing Indicators؛ Spanish Clubs؛ Web Marketing
مراجع
References

  1. Burnasheva, R., Suh, Y. G., & Villalobos-Moron, K. (2019). Sense of community and social identity effect on brand love: Based on the online communities of a luxury fashion Journal of Global Fashion Marketing, 10(1), 50–65. https://doi.org/10.1080/ 20932685.2018.1558087.
  2. Cheng, C. H., & Lin, Y. (2002). Evaluating the best main battle tank using fuzzy decision theory with linguistic criteria evaluation. European journal of operational research, 142(1), 174-186.
  3. Cheng, Jao-Hong; Chih-Ming Lee; Chih-Huei Tang. (2009), An Application of Fuzzy Delphi and Fuzzy AHP on Evaluating Wafer Supplier in Semiconductor Industry, wseas transactions on information science and applications, Vol 6, PP 756-767.
  4. Chien, C.-F., Lin, K.-Y., & Yu, A. P.-I. (2014). User-experience of tablet operating system: An experimental investigation of Windows 8, iOS 6, and Android 4.2. Computers & Industrial Engineering, 73, 75–84. https://doi.org/10.1016/j.cie.2014.04.015.
  5. Chiu, C. L., Wang, Q., Ho, H.-C., Zhang, J., & Zhao, F. (2019). Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention. Journal of Global Fashion Marketing, 1–21. https://doi.org/10.1080/ 2019.1639527.
  6. Denish Shah and B.P.S. Murthi, (2021), Marketing in a data-driven digital world: Implications for the role and scope of marketing Journal of Business Research,
  7. El Banna, A., Papadopoulos, N., Murphy, S. A., Rod, M., & Rojas-Mendez, J. I. (2018). Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: “Divided loyalties” or “dual allegiance”? Journal of Business Research, 82, 310–319. https://doi.org/10.1016/j.jbusres.2017.09.010.
  8. Fischer, P. M., & Zeugner-Roth, K. P. (2017). Disentangling country-of-origin effects: The interplay of product ethnicity, national identity, and consumer ethnocentrism. Marketing Letters, 28(2), 189–204. https://doi.org/10.1007/s11002-016-9400-7.
  9. Graca, J., Calheiros, M. M., & Oliveira, A. (2016). Situating moral disengagement: Motivated reasoning in meat consumption and substitution. Personality and Individual Differences, 90, 353–364. https://doi.org/10.1016/j.paid.2015.11.042. org/10.1007/s11002-015-9360-3.
  10. Zouhal.(2022). Football de haut-niveau : analyses physique et physiologique – blessures et préventionHigh-level football: Physical and physiological analysis – Injury and prevention. Volume 36, Issue 4, September 2022, Pages 332-357
  11. Hsu, P. F., & Chen, B. Y. (2007). Developing and implementing a selection model for bedding chain retail store franchisee using Delphi and fuzzy AHP. Quality & Quantity, 41(2), 275-290.
  12. Hsu, Yu-Lung; Cheng-Haw Lee, V.B. Kreng. (2010), The application of Fuzzy Delphi Method and Fuzzy AHP in lubricant regenerative technology selection, Expert Systems with Applications, Vol. 37, PP. 419-425.
  13. Jifeng Mu & Jonathan Z. Zhang (2021) Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms, Journal of the Academy of Marketing Science https://doi.org/10.1007/s11747-021-00773-3
  14. Kahraman, Cengiz; (2009), Fuzzy Multi-Criteria Decision Making: Theory and Applications with Recent Developments Front Cover, Volume 16 of Springer optimization and its applications, ISSN 1931-6828.
  15. Kimmel, A. J., & Kitchen, P. J. (2014). WOM and social media: Presaging future directions for research and practice. Journal of Marketing Communications, 20(1–2), 5–20. https://doi.org/10.1080/13527266.2013.797730.
  16. King, R. A., Racherla, P., & Bush, V. D. (2014). What we know and don't know about online word-of-mouth: A review and synthesis of the literature. Journal of Interactive Marketing, 28(3), 167–183. https://doi.org/10.1016/j.intmar.2014.02.001.
  17. f.(2022). Comparative study of sport diplomacy in development of foreign relations. Science - Research (International Relation).
  18. Martin-Consuegra, D., Faraoni, M., Diaz, E., & Ranfagni, S. (2018). Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model. Journal of Global Fashion Marketing, 9(3), 237–251. https://doi.org/10.1080/20932685.2018.1461020.
  19. Neese, W. T., Foxx, W., & Eppler, D. B. (2019). The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industryspecific personal characteristics, and foreign versus domestic brand ownership. Journal of Global Scholars of Marketing Science, 29(1), 114–128. https://doi.org/10. 1080/21639159.2018.1552528
  20. s.(2021). Journal of Hospitality, Leisure, Sport & Tourism Education 27 (2021) 100262Available online 15 August 20201473-8376/© 2021 Elsevier Ltd. All rights reserved.Social media in sport management education: Introducing LinkedIn.
  21. Wu, Chih-Hung; Fang, Wen-Chang. (2011), Combining the Fuzzy Analytic Hierarchy Process and the fuzzy Delphi method for developing critical competences of electronic commerce professional managers; Qual Quant, Vol. 45, PP. 751–768.
  22. Yang Sun, Hector Gonzalez-Jimenez and Shenghui Wang, (2021), Examining the relationships between e-WOM, consumer ethnocentrism andbrand equity Journal of Business Research.
 

آمار
تعداد مشاهده مقاله: 268
تعداد دریافت فایل اصل مقاله: 275


سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب