آمار

تعداد نشریات27
تعداد شماره‌ها364
تعداد مقالات3,223
تعداد مشاهده مقاله4,742,901
تعداد دریافت فایل اصل مقاله3,239,128
Kiani, Mohammad Saeid, Nazari, leila, Bahrami, Shahab. (1400). Investigating the Effect of Psychographic and Demographic Variables on the Purchase of Sports Products (Case Study of Green Purchase of Sports Goods). سامانه مدیریت نشریات علمی, 2(2), 51-61. doi: 10.22098/rsmm.2021.1318
Mohammad Saeid Kiani; leila Nazari; Shahab Bahrami. "Investigating the Effect of Psychographic and Demographic Variables on the Purchase of Sports Products (Case Study of Green Purchase of Sports Goods)". سامانه مدیریت نشریات علمی, 2, 2, 1400, 51-61. doi: 10.22098/rsmm.2021.1318
Kiani, Mohammad Saeid, Nazari, leila, Bahrami, Shahab. (1400). 'Investigating the Effect of Psychographic and Demographic Variables on the Purchase of Sports Products (Case Study of Green Purchase of Sports Goods)', سامانه مدیریت نشریات علمی, 2(2), pp. 51-61. doi: 10.22098/rsmm.2021.1318
Kiani, Mohammad Saeid, Nazari, leila, Bahrami, Shahab. Investigating the Effect of Psychographic and Demographic Variables on the Purchase of Sports Products (Case Study of Green Purchase of Sports Goods). سامانه مدیریت نشریات علمی, 1400; 2(2): 51-61. doi: 10.22098/rsmm.2021.1318

Investigating the Effect of Psychographic and Demographic Variables on the Purchase of Sports Products (Case Study of Green Purchase of Sports Goods)

Research in Sport Management and Marketing
دوره 2، شماره 2، شهریور 2021، صفحه 51-61    اصل مقاله (536.64 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2021.1318
نویسندگان
Mohammad Saeid Kiani1؛ leila Nazari2؛ Shahab Bahrami3
1Ph.D. Student of Sport Management, Islamic Azad University Kermanshah Branch, Kermanshah, Iran
2Ph.D. Student of Sport Management, Kurdistan University, Sanandaj, Iran
3Assistant Professor of Sport Management, Islamic Azad University Kermanshah Branch, Kermanshah, Iran
چکیده
Purpose: This study investigated the effective of factors (demographic-social variables and mental grapy variables) on the behavior of purchase green.
Methods: The objective of the research applied and in terms of the research methodology is descriptive and correlational. The statistical population included all the physical education students of Kermanshah province who will refer to the sports shop. The number of sample size were 196 people have been selected randomly to sampling method.
Results: Data of this research through the standard questionnaire was achieved by distributing among the students. Content validity, construct validity used in this study and they were acceptable for this research, and reliability of questionnaire with Cronbach alpha 0/86percent was approved.
Conclusion: To analyze the data, SPSS and Amos software was used. After analysis test showed that social variables - population on consumer behavior environmental awareness there is not significant positive effects. Also Mentalgerapy variables of environmental awareness on consumer behavior, consumer behavior on purchase intention green, green shopping behavior and ultimately affect purchase intention green on green behavior.
کلیدواژه‌ها
Environmental concerns؛ purchase intention green؛ Environmental knowledge؛ Behavioral factors؛ demographic - social variables
مراجع

Reference

  1. J., Enayati. GH., & Rahmati. M. (2012). Examining the factors influencing of the green purchase behaviour of iranian students (case study : students of free islamic university of qazvin ). Journal of Management, 27, 35-49. (Persian).
  2. Abdul Rashid, N.R.N., Jusoff, K., & Kassim, K.M. (2018), Eco-Labeling Canadian Social Science, 2, 1-10.
  3. Ajzen, (2017). The theory of planned behaviour: reactions and reflections. Psychology & Health, 26(9), 1113-1127.
  4. Akehurst, G., Afonso, C., & Gonçalves, H. (2018). Re-examining green purchase behaviour and the green consumer profile: new evidences. Management Decision, 5, 972-988.
  5. Antil, J. H. (2015). Socially responsible consumers: Profile and implications for public policy. Journal of macro marketing, 4, 18-39.
  6. Boztepe, A. (2016). Green marketing and its impact on consumer buying behavior. European Journal of Economic and Political Studies, 1, 5-21.
  7. Budeanu, (2018) Sustainable tourist behaviou - a discussion of opportunities for change. International Journal of Consumer Studies, 31, 499-508.
  8. Chen, T., Chai, L. T. (2017). Attitude towards the environment and green products: consumer perspective .Manangment Science and Engineering, 2, 27-29.
  9. Doaie, A., Fathi.A., & Shikhian.A. (2018). Green marketing is a way towards sustainable competition. The monthly Tadbir, 17(3), 20-25. (Persian).
  10. Esmae`elpoor.M., & Ziaee.A. (2018). Green marketing and green consumers. The BanK of Iran 's Marketing Review . marketingarticles.ir. (Persian).
  11. S.Y., & Ziaee, A. (2017). Scaling and determining the profile of green consumers using self - organizing model. Journal of Human Sciences Quarterly (Management Studies in Iran ), 17(2), 43-68. (Persian).
  12. Jian, S.K., & Kaur, G. (2013). Green marketing: an attitudinal and behavioral analysis of Indian consumers. Global business review, 2, 187-205.
  13. Kassarjian, H. H. (1971). Incorporating ecology into marketing strategy: The case of air pollution. The Journal of Marketing, 61-65.
  14. Kim, H.Y., & Chung, J. E. (2017). Consumer purchase intention for organic personal care products, Journal of Consumer Marketing, 1, 40–47.
  15. Kim, Y., & Choi, S. M. (2020). Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE. NA-Advances in Consumer Research, 32, 592-599.
  16. Kotabe, M., & Helsen, K. (2013). Global Marketing Management". John Wiley& Sons Inc, 144-157.
  17. Kotler, , & Armstrong, G. (2017). Principles of marketing Prentice –Hall Internaional Inc, 361-364.
  18. Lalit M. Johri., & Kanokthip, Sh. (2019). Green marketing of cosmetics and toiletries in Thailand. journal of consumer marketing, 15, 265- 281.
  19. Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2020). Targeting consumers who are willing to pay more for environmentally friendly products, Journal of Consumer Marketing, 6, 503-520.
  20. Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence & Planning, 6, 573-586.
  21. Lindenberg, S., & Steg, L. (2016). Normative gain and hedonic goal frames guiding environmental behavior Journal of Social Issues; 63(1), 117-137
  22. Lo'pez-Mosquera, N., Sa'nchez, M. (2019). Direct and indirect effects of received benefits and place attachment in willingness to pay and loyalty in suburban natural areas. Journal of Environmental Psychology, 34, 27-35
  23. Mallen, C., Stevens, J., & Adams, LJ. (2020). A content analysis of environmental sustainability research in a sport-related journal sample. Journal of Sport Management; 25, 240-256
  24. Mohamadian, M., & Khataie, A. (2011). Relationship between mental factors, social and green consumer behavior (Environmental protector) . Journal of Scientific  Commercial Management Research, 7, 143 - 160. (Persian).
  25. Mostafa, M. M. (2017). Gender differences in Egyptian consumers green purchase behavior: the effects of environmental knowledge, concern and International Journal of Consumer Studies, 3, 220-229.
  26. Nam, Ch., Dong, Hu., Lee, Y-A. (2017). Factors influencing consumers’purchaseintention of green sportswear. Design Program, Department of Apparel,Events, and HospitalityManagement, Iowa StateUniversity, 1-17.
  27. Peattie, K., Crane, A. (2020). Green marketing: legend, myth, farce or prophesy".Qualitative market research: an international journal, 4, 357-370.
  28. Polonsky, M. J. (2018). A stakeholder theory approach to (18). designing environmental marketing strategy, Journal of business & industrial marketing ,10(3), 29-46.
  29. Polonsky, M., & Rosenberger, P.J. (2020). Recvaluating Green Marketing: A Strategic Approach. Business Horizons, 5, 21-30.
  30. Rex, E., & Baumann, H. (2017). Beyond ecolabels: What green marketing can learn from conventional marketing. Journal of cleaner production, 15, 567-576.
  31. Soonthonsmai, V. (2017). Environmental or green marketing as global competitive edge: Concept, synthesis, and implication. EABR(Business) and ETLC(Teaching) Conference Proceeding, Venice, Italy.
  32. Suplico, L. T. (2018), Impact of green marketing on the students purchase decision,Journal of International Business Research, 8(2), 71-81.
  33. Suplico, L. T. (2019). Impact of green marketing on the students purchase decision, Journal of International Business Research, 8(2), 71-81.
  34. Taleghani, M., Rad, S.K., & Rahmati, Y. (2017). The Role of Innovation in the Relationship between Knowledge Management and Competitive Advantage (An Empirical Study of Tourism Industry). Journal of Basic and Applied Scientific Research, 2(4), 3607-3614
  35. Taleghani, M., Rad, S.K., & Rahmati, Y. (2018). The Role of Innovation in the Relationship between Knowledge Management and Competitive Advantage (An Empirical Study of Tourism Industry). Journal of Basic and Applied Scientific Research, 2(4), 3607-3614.
  36. Taleghani, M., & Rahmati. Y. (2020). Thinking green marketing, database marketing papers. Journal of Industrial Engineering, 11, 52-56. (Persian)
  37. Tan, B.C., & Lau, T.C. (2017). Attiude the Environment and Green Products: Consumers Perspective. Management Science and Engineering, 4, 27-39.
 

آمار
تعداد مشاهده مقاله: 2,449
تعداد دریافت فایل اصل مقاله: 594


سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب