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The Formulation active lifestyle model : sport for all in Iraq's gross national product | ||
| Research in Sport Management and Marketing | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 24 تیر 1404 | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22098/rsmm.2024.15218.1365 | ||
| نویسندگان | ||
| Ali Ghanem Abdol Nabi Bakhit1؛ Rasool Nazari* 2؛ Dhurgham Aljadaan3؛ khosro Jalali4 | ||
| 1PhD student in Sports Management, Faculty of Sports Sciences, Isfahan (Khorasgan)branch, Islamic Azad University, Isfahan, Iran | ||
| 2Associate Professor, Department of Sports Management, Faculty of Sports Sciences, Isfahan (Khorasgan) branch ,Islamic Azad University, Isfahan, Iran. | ||
| 3Assistant Professor, Department of Sports Sciences, Basrah University, Iraq | ||
| 4Associate Professor, Department of Sports Sciences, Isfahan (Khorasgan) bench, Islamic Azad University, Isfahan, Iran. | ||
| چکیده | ||
| Purpose: In relation to the active lifestyle and the importance of physical education and sports in Iraq, as well as its impact on the economy, there is not much comprehensive and practical research. Therefore, the aim of the current research is to compile an active lifestyle model of the Iraqi society with an economic and sports commercial approach, so that it can address various angles of increasing its share in the gross national product. Methods: for conduct this qualitative study, the strategy of database theory and the constructionist approach of Charms were used. Data were collected using in-depth semi-structured interviews. The participants in this research were 19 experts in three fields of sports sciences, economics and medical sciences. Results: From about 210 sentences implemented from the interviews, 145 primary codes, 22 focused codes and finally the factors identified from the interviews were classified into six core categories of healthy movement, institutionalization, active lifestyle, health, people and society and economy. Conclusion: The current model acknowledges that the institutionalization of an active lifestyle may contribute to an increase in GDP in two ways: first, the physical and mental health of individuals is likely to lead to increased productivity and efficiency in the workplace, perhaps leading to an increase in GDP. . Secondly, the establishment of industries and services related to health and active lifestyle will bring suitable job opportunities and increase the income of individuals and society, which will lead to economic improvement and ultimately increase the national gross product. | ||
| کلیدواژه‌ها | ||
| lifestyle؛ physical activity؛ sport for all؛ sports economy؛ sports marketing | ||
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