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Economic Progress of Iranian Cycling Clubs: Role of Sports Sponsorship and Competitive Advantage | ||
| Research in Sport Management and Marketing | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 20 خرداد 1404 | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22098/rsmm.2024.15570.1390 | ||
| نویسندگان | ||
| Maedeh Nazari1؛ Nahid Atghia* 1؛ Ali Nazarian2 | ||
| 1Sport management department, sport sciences faculty, Alzahra University, Tehran, Iran | ||
| 2Sport Sciences Department, Faculty of Literature and Human Science, Lorestan University, Khorramabad, Iran | ||
| چکیده | ||
| Purpose: The purpose of this research was to investigate the economic progress of Iranian cycling clubs: role of sports sponsorship and competitive advantage. Method: The present research was applied in terms of purpose and Descriptive-analytical in terms of type. The statistical population of this study included all managers and officials of Cycling Federation and cycling clubs as well as professors of sports management who were aware of the subject of research (N=354). In this investigation, available sampling method was used to select the sample. Content and face validity were confirmed by eight sports management professors. The reliability of the questionnaire was confirmed through Cronbach's alpha coefficient. SPSS 25 and PLS version 4 software were used to test research hypotheses, as well as path analysis and structural equation modelling. Results: The results of path analysis showed that the effect of financial support variable on economic development (t= 2.005) and competitive advantage (t=41.485) was significant. Moreover, the effect of competitive advantage on the economic development of cycling clubs was significant (t=3.002). Besides, the effect of financial support variable on the economic development of cycling clubs was significant through the mediating variable of competitive advantage (t=2.936). Conclusion: As a guide, this study can create a new insight about the stability and economic prosperity of the cycling club. Also, through the dimensions designed in the research model, it is possible to contribute to the knowledge of sports management in cycling clubs in order to develop their financial and economic resources. | ||
| کلیدواژه‌ها | ||
| Cycling Club؛ Supporters Imagination؛ Progress of Club Resources؛ Financial Management؛ Sustainable Advantage | ||
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آمار تعداد مشاهده مقاله: 6 |
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