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Jahangard, ehsan, Pourranjbar, Mohammad, pourranjbar, sina, Pourranjbar, Sima. (1404). The relationship between service quality and place attachment in women's fitness clubs in Kerman. سامانه مدیریت نشریات علمی, (), -. doi: 10.22098/rsmm.2025.16272.1435
ehsan Jahangard; Mohammad Pourranjbar; sina pourranjbar; Sima Pourranjbar. "The relationship between service quality and place attachment in women's fitness clubs in Kerman". سامانه مدیریت نشریات علمی, , , 1404, -. doi: 10.22098/rsmm.2025.16272.1435
Jahangard, ehsan, Pourranjbar, Mohammad, pourranjbar, sina, Pourranjbar, Sima. (1404). 'The relationship between service quality and place attachment in women's fitness clubs in Kerman', سامانه مدیریت نشریات علمی, (), pp. -. doi: 10.22098/rsmm.2025.16272.1435
Jahangard, ehsan, Pourranjbar, Mohammad, pourranjbar, sina, Pourranjbar, Sima. The relationship between service quality and place attachment in women's fitness clubs in Kerman. سامانه مدیریت نشریات علمی, 1404; (): -. doi: 10.22098/rsmm.2025.16272.1435

The relationship between service quality and place attachment in women's fitness clubs in Kerman

Research in Sport Management and Marketing
مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 11 خرداد 1404
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2025.16272.1435
نویسندگان
ehsan Jahangard1؛ Mohammad Pourranjbar* 2؛ sina pourranjbar3؛ Sima Pourranjbar4
1Education department director at district 2 Kerman
2Department of Physical Education, Faculty of Medicine and Neuroscience Research Center, Kerman University of Medical Sciences, Kerman, Iran
3Neuroscience research center, Kerman University of medical science
4Master of Psychology, Counseling Center and Neuroscience Research Center, Kerman University of Medical Sciences.
چکیده
Purpose: This research aimed to investigate the relationship between service quality and place attachment in women's fitness clubs in Kerman. Since sports venues require customer retention to sustain themselves, understanding how service quality impacts place attachment can help improve customer loyalty and satisfaction.

Methods: The study was a descriptive correlational research. The statistical population included all female athletes (customers) of women's fitness clubs in Kerman from April to the end of May 2024. A total of 384 participants were selected using convenience sampling based on the Morgan Table. Data were collected using Safarnia's place attachment questionnaire (2018), based on Low and Altman’s theory (1992), and the SERVQUAL model by Theodorakis et al. (2013) to assess sports service quality. Data analysis was conducted using Pearson’s correlation and multivariate regression tests in SPSS version 24.

Results: The results indicated a direct and significant relationship between service quality and place attachment in women's fitness clubs. Additionally, all components of service quality, including access and security, responsiveness, reliability, and tangibility, were positively correlated with place attachment.

Conclusion: Among the components of service quality, tangibility and responsiveness were the strongest predictors of place attachment. These findings highlight the importance of enhancing the physical environment and customer service responsiveness to strengthen customers' emotional and functional connection to fitness clubs.
کلیدواژه‌ها
Service quality؛ Place attachment؛ Sports club؛ Fitness؛ Women
آمار
تعداد مشاهده مقاله: 52


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