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The relationship between service quality and place attachment in women's fitness clubs in Kerman | ||
Research in Sport Management and Marketing | ||
مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 11 خرداد 1404 | ||
نوع مقاله: Original Article | ||
شناسه دیجیتال (DOI): 10.22098/rsmm.2025.16272.1435 | ||
نویسندگان | ||
ehsan Jahangard1؛ Mohammad Pourranjbar* 2؛ sina pourranjbar3؛ Sima Pourranjbar4 | ||
1Education department director at district 2 Kerman | ||
2Department of Physical Education, Faculty of Medicine and Neuroscience Research Center, Kerman University of Medical Sciences, Kerman, Iran | ||
3Neuroscience research center, Kerman University of medical science | ||
4Master of Psychology, Counseling Center and Neuroscience Research Center, Kerman University of Medical Sciences. | ||
چکیده | ||
Purpose: This research aimed to investigate the relationship between service quality and place attachment in women's fitness clubs in Kerman. Since sports venues require customer retention to sustain themselves, understanding how service quality impacts place attachment can help improve customer loyalty and satisfaction. Methods: The study was a descriptive correlational research. The statistical population included all female athletes (customers) of women's fitness clubs in Kerman from April to the end of May 2024. A total of 384 participants were selected using convenience sampling based on the Morgan Table. Data were collected using Safarnia's place attachment questionnaire (2018), based on Low and Altman’s theory (1992), and the SERVQUAL model by Theodorakis et al. (2013) to assess sports service quality. Data analysis was conducted using Pearson’s correlation and multivariate regression tests in SPSS version 24. Results: The results indicated a direct and significant relationship between service quality and place attachment in women's fitness clubs. Additionally, all components of service quality, including access and security, responsiveness, reliability, and tangibility, were positively correlated with place attachment. Conclusion: Among the components of service quality, tangibility and responsiveness were the strongest predictors of place attachment. These findings highlight the importance of enhancing the physical environment and customer service responsiveness to strengthen customers' emotional and functional connection to fitness clubs. | ||
کلیدواژهها | ||
Service quality؛ Place attachment؛ Sports club؛ Fitness؛ Women | ||
آمار تعداد مشاهده مقاله: 17 |