آمار

تعداد نشریات26
تعداد شماره‌ها395
تعداد مقالات3,459
تعداد مشاهده مقاله5,355,473
تعداد دریافت فایل اصل مقاله3,664,668
Ojagh, Amir, Rezasoltani, Najmeh, Kheirollahi Meidani, Hamed, Vafabin Kherad, Enayat. (1403). Analyzing the Famous Athletes Social Responsibility from the View of Iranian Society's Different Strata. سامانه مدیریت نشریات علمی, 6(1), 27-44. doi: 10.22098/rsmm.2024.14992.1349
Amir Ojagh; Najmeh Rezasoltani; Hamed Kheirollahi Meidani; Enayat Vafabin Kherad. "Analyzing the Famous Athletes Social Responsibility from the View of Iranian Society's Different Strata". سامانه مدیریت نشریات علمی, 6, 1, 1403, 27-44. doi: 10.22098/rsmm.2024.14992.1349
Ojagh, Amir, Rezasoltani, Najmeh, Kheirollahi Meidani, Hamed, Vafabin Kherad, Enayat. (1403). 'Analyzing the Famous Athletes Social Responsibility from the View of Iranian Society's Different Strata', سامانه مدیریت نشریات علمی, 6(1), pp. 27-44. doi: 10.22098/rsmm.2024.14992.1349
Ojagh, Amir, Rezasoltani, Najmeh, Kheirollahi Meidani, Hamed, Vafabin Kherad, Enayat. Analyzing the Famous Athletes Social Responsibility from the View of Iranian Society's Different Strata. سامانه مدیریت نشریات علمی, 1403; 6(1): 27-44. doi: 10.22098/rsmm.2024.14992.1349

Analyzing the Famous Athletes Social Responsibility from the View of Iranian Society's Different Strata

Research in Sport Management and Marketing
مقاله 3، دوره 6، شماره 1، فروردین 2025، صفحه 27-44    اصل مقاله (975.58 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22098/rsmm.2024.14992.1349
نویسندگان
Amir Ojagh1؛ Najmeh Rezasoltani1؛ Hamed Kheirollahi Meidani* 2؛ Enayat Vafabin Kherad3
1PhD of Sport Management University of Mohaghegh Ardabili, Ardabil, Iran
2PhD Candidate of Sport Management University of Mohaghegh Ardabili, Ardabil, Iran
3PhD of Sport Management, Islamic Azad University Yasuj, Iran
چکیده
Purpose: The attention of prominent sports figures, including famous athletes, to social responsibility is actually a sign of intellectual maturity and the development of their personality dimensions. For this purpose, the present study was conducted with the aim of analyzing the social responsibility of famous athletes from the perspective of different sections of Iranian society.
Methods: For this purpose, different strata of Iranian society were categorized based on economic, occupational and educational indicators, stratified random sampling was used, and finally 917 samples were studied (Fan et al.2011).  The research tool was the social responsibility measurement scale of famous Iranian athletes (Ojagh, Aghaei, and Naderi, 2021), which consists of 32 items and 8 subscales. In their research the construct validity of the athletes' social responsibility questionnaire was examined using the confirmatory factor analysis. Cronbach's alpha index and composite reliability were used for determining the reliability of the factors. In this research, due to the non-normal distribution of the data, the Kruskal-Wallis test and the Yumnowitney post hoc test were used to examine the sample group.
Results:The results of the Kruskal Wallis test showed that there is a difference between the views of different groups (students, students, coaches, teachers, athletes, marketers, private company employees, and government employees and faculty) towards accountability. There is a significant difference in the social status of famous athletes (p < 0.05).
Conclusion: As the results of the research show, the level of social responsibility of famous Iranian athletes is in a favorable situation based on the perspective of different people.
کلیدواژه‌ها
Athletes؛ Accountability؛ famous Athlete؛ Social Strata؛ Social Responsibility
مراجع
 

  1. Afroozeh, M. S., Mozaffari, A. M., Aghaee, N., & Saffari, M. (2017). Codification of social responsibility strategies for football clubs of Iran's Primer League. Sport Management Studies, 9(43), 199-216 (Persian).
  2. Aluchna M. Corporate social responsibility of the top ten: Examples taken from the Warsaw Stock Exchange. Social Responsibility Journal, 2010 6(4), 611-26.
  3. Moharram Zadeh, M. , Kheirollahi Meidani, H. and Hasanzadeh, N. (2023). Investigating the Impact of the Environmental and Spatial Dimension of the Health Sidewalks of Ardabil on People's Tendency to Participate in Physical Activity. Research in Sport Management and Marketing, 5(1), 1-12. doi: 10.22098/rsmm.2023.12498.1211
  4. Azadi, Rasool, & Youth, Wajiheh. (2017). the effect of social responsibility on the personal brand of athletes with the mediating role of reputation and brand attachment (case study: Ali Daei). Sports Management Studies, 10(51), 247-266. (Persian).
  5. Ahmadpour, M., & Zarepour, S. (2012). A Meta-analysis of Ten Articles and Dissertations on Sports and Media. Global Media Journal-Persian Edition, 7(1). (Persian).
  6. Bardocz-Bencsik, M., Begović, M., & Dóczi, T. (2019). Star athlete ambassadors of sport for development and peace. Celebrity Studies, 1-16.
  7. Bakhshande, H. (2015). The Impact of Club Social Responsibility on Team Identity in the Iranian Football League. Journal of Sport Management Studies, 7(29), 192-175. (Persian).
  8. Bakhshande, H. Jalali, M., Sajadi, S. (2016). Investigation the effect of social responsibility on the club reputation of Iranian selective football teams in premier league. Applied Research in Sport Management, 4(4): 25-33 (Persian).
  9. Baltezarević, R. V., & Papakonstantinidis, S. (2023). Sports celebrities and their impact on consumer attitudes. Baština, 33(60).
  10. Bostaki, M., Ghafouri, F., & Kargar, G. (2022). Analysis of effective factors on the performance of professional football athletes in Iran. Sport Management Journal, 14(2), and 248-231. (Persian).
  11. Cortsen, K. (2013). Annika Sörenstam-a hybrid personal sports brand. Sport, Business and Management: An International Journal.
  12. Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & society, 38(3), 268-295.
  13. Chung J. Social Responsibility in Sports: A Call for a Systematic Approach. J. (2018). Legal Aspects Sport, 28:138.
  14. Cleland, J., Cashmore, E., Dixon, K., & Sanderson, J. (2024). Socially responsible or financially exploitative? Sports fans' views of the response by sportswear brands to athlete activism in the USA. International Journal of Sport Management and Marketing, 24(1), 23-39.
  15. Crespo, A. H., & Del Bosque, I. R. (2005). Influence of corporate social responsibility on loyalty and valuation of services. Journal of Business Ethics,61(4), 369–385.
  16. Dunn, C. (2016). Elite footballers as role models: Promoting young women’s football participation. Soccer & Society, 17(6), 843-855.
  17. Esmaili, M, Ghasemi H, Naderian J, Massoud, H, Sultan, & Shakri, F. (2011). Investigating the degree of bias of Tehrani sports reporters from the players, coaches and supervisors of Esteghlal and Pirouzi teams. Journal of sports management and movement behavior, 7(13), 81-92. (Persian).
  18. Fan, C., Zhang, D., & Zhang, C. H. (2011). On sample size of the Kruskal–Wallis test with application to a mouse peritoneal cavity study. Biometrics, 67(1), 213-224.
  19. Galily, Y. (2019). “Shut up and dribble!”? Athlete's activism in the age of twittersphere: The case of LeBron James. Technology in Society, 58, 101109.
  20. Gras-Gil, E., Mansion, M. P., & Fernández, J. H. (2016). Investigating the relationship between corporate social responsibility and earnings management: Evidence from Spain. BRQ Business Research Quarterly, 19(4), 289-299.‏
  21. Ghorbani, A., Mohammad Karimi, Y., & Kohzadi, F. (2017). Designing a model for evaluating factors influencing the acceptance of social responsibility in sports organizations with an artificial neural network approach.
  22. Goudarzi, M., & Shojaei, A. (2021). Presenting a model for developing the social responsibility of elite female athletes in cyberspace with an emphasis on Instagram. Scientific Journal of Organizational Behavior Management in Sport Studies, 8(1), 49-61.‏ (Persian).
  23. Hanna, P., Kantenbacher, J., Cohen, S., & Gössling, S. (2018). Role model advocacy for sustainable transport. Transportation Research Part D: Transport and Environment, 61, 373-382.
  24. Hasaan, A., Kerem, K., Biscaia, R., & Agyemang, K. J. (2016). Athlete brand construction: A perspective based on fans' perceptions. Motriz: Revista de Educação Física, 22(3), 144-159.
  25. Huang, S. J., Hung, W. C., Shyu, M. L., Chang, K. C., & Chen, C. K. (2019). Web-based intervention to promote physical activity in Taiwanese children. Journal of pediatric nursing, 45, e35-e43.
  26. Inoue Y, Funk DC, McDonald H. Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment. Journal of Business Research2017 Jun 1; 75:46-56.
  27. Jung CW. (2012). The Influence of Professional Sports Team's Corporate Social Responsibility (CSR) on Team Image, Team Identification, and Team Loyalty. St. Thomas University.
  28. Keegan, R. J., Harwood, C. G., Spray, C. M., & Lavallee, D. E. (2009). A qualitative investigation exploring the motivational climate in early career sports participants: Coach, parent and peer influences on sport motivation. Psychology of sport and exercise, 10(3), 361-372.
  29. Kendall, J. (1999). Axial coding and the grounded theory controversy. Western journal of nursing research, 21(6), 743-757.‏
  30. Kendellen, K., & Camiré, M. (2017). Examining the life skill development and transfer experiences of former high school athletes. International Journal of Sport and Exercise Psychology, 15(4), 395-408.
  31. Khoshbin, Y. (2011). Social responsibility of youth and social and cultural factors affecting it. Publication of Journal of Social Sciences, 59, 52-67. (Persian).
  32. Kim Y, Rogol E, Lee JS. (2019). Impact of Core and Peripheral Service Satisfaction on Team Identification and Revisit Intention: A Comparison of Minor and Major League Ice Hockey. Journal of Global Sport Management. 10:1-23.
  33. Kuchinskaya, O. (2018). Connecting the dots: Public engagement with environmental data. Environmental Communication, 12(4), 495-506.
  34. Lantos, G. P. (2001). The boundaries of strategic corporate social responsibility. Journal of consumer marketing.‏
  35. Lee, G., Cho, S. Y., Arthurs, J., & Lee, E. K. (2020). Celebrity CEO, identity threat, and impression management: Impact of celebrity status on corporate social responsibility. Journal of Business Research, 111, 69-84.
  36. Li, Q., Guan, X., Wu, P., Wang, X., Zhou, L., Tong, Y., & Feng, Z. (2020). Early transmission dynamics in Wuhan, China, of novel coronavirus–infected pneumonia. New England journal of medicine.
  37. Losier, R. V. (2008). An integrative analysis of intrinsic and extrinsic motivation in sport. Journal of Applied Sport Psychology, 11(1), 142-169.
  38. Miami, H. (2012). A reflection on the socialization process of youth social responsibility. Research Institute for Humanities and Social Studies, 7(73), 61-80. (Persian).
  39. Moradi, E., & Ojagh, S. (2020). Predicting the behavioral intentions of Esteghlal fans Affected by the social responsibility of the club through the mediating role of team identification. Organizational Behavior Management in Sport Studies, 7(2), 53-67. (Persian).
  40. Mutz, M., & Meier, H. E. (2016). Successful, sexy, popular: Athletic performance and physical attractiveness as determinants of public interest in male and female soccer players. International Review for the Sociology of Sport, 51(5), 567-580.
  41. Ojagh A, Aghaei N, Naderi A. (2021). Construction and Validation of the Scale of Measuring the Social Responsibility of Famous Iranian Athletes. IJMCL, 3 (1):14-28.
  42. Organizational Behavior Management Studies in Sports, 5(2), 45-56. (Persian).
  43. Ramazaninejad, R., Nazari, S., & Mullaei, M. (2016). Comparison of responsibility levels of athlete and non-athlete students based on TPSR model. Applied Research in Sport Management, 5(2), 97-108. (Persian).
  44. Ramzi, A. (2013). The Relationship between Social Responsibility and Organizational Citizenship Behavior in
  45. Sadeghi, F., & Janani, H. (2017). The study of the relationship between social responsibility and perceived value and customer satisfaction the of sports clubs in Hashtrood city. Scientific Journal database, 10(35): 83-100. (Persian).
  46. Salehi Amiri, S. R. (2010). Social responsibility of organizations. Tehran: Expediency Council, Strategic Research Center. (Persian).
  47. Sanderson, J., Frederick, E., & Stocz, M. (2016). When athlete activism clashes with group values: Social identity threat management via social media. Mass Communication and Society, 19(3), 301-322.
  48. Stanger, N., Backhouse, S. H., Jennings, A., & McKenna, J. (2018). Linking motivational climate with moral behavior in youth sport: The role of social support, perspective taking, and moral disengagement. Sport, Exercise, and Performance Psychology, 7(4), 392.
  49. Shiraz Gas Company., Master's thesis, Department of Public Administration, Management Department, Payam Noor University of Tehran. (Persian).
  50. Thomas, G. (2017). Making sacrifices for the game; a case study of pre-elite athletes (Doctoral dissertation, Lincoln University).
  51. Jararnezhadgero, A. , Arij, A. and Hasanzadeh, N. (2023). Studying the Methods of Using the Donors’ Capacity in the Development of Sports Infrastructure in Ardabil Province in Iran. Research in Sport Management and Marketing, 4(2), 53-66. doi: 10.22098/rsmm.2023.12299.1198
  52. Wendel‐Vos, W. M. S. J. F., Droomers, M., Kremers, S., Brug, J., & Van Lenthe, F. (2007). Potential environmental determinants of physical activity in adults: a systematic review. Obesity reviews, 8(5), 425-440.‏
آمار
تعداد مشاهده مقاله: 293
تعداد دریافت فایل اصل مقاله: 267


سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب