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Factors Affecting the Income Sources of Professional Clubs of Iran's Premier Volleyball League | ||
| Research in Sport Management and Marketing | ||
| مقاله 6، دوره 4، شماره 2، خرداد 2023، صفحه 77-94 اصل مقاله (557.63 K) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22098/rsmm.2024.13835.1282 | ||
| نویسندگان | ||
| Malihe Dehghani1؛ Nahid Atghia* 2؛ Hassan Gharehkhani3؛ Ali Nazarian4 | ||
| 1Department of Sport Management, Faculty of Sport Sciences, Alzahra University, Tehran, Iran. | ||
| 2Sport management department, sport sciences faculty, Alzahra University, Tehran, Iran | ||
| 3Department of Sport Sciences, Faculty of Humanities, University of Zanjan, Zanjan, Iran. | ||
| 4Sport Sciences Department, Faculty of Literature and Human Science, Lorestan University, Khorramabad, Iran. | ||
| چکیده | ||
| The purpose of this study was to determine the sources of income of the professional teams in Iran's Premier Volleyball League. The statistical population of the study included all coaches, assistant coaches and referees of professional volleyball clubs, active employees in volleyball clubs and specialist professors with experience and academic records. To determine the statistical sample size of the research, the method of 10 times the number of hidden variables (200 people) was used. The information collected in the researchers' questionnaire was analyzed using SPSS24 and Smart PLS3 software using structural equation modeling. The results of the path analysis showed that all six variables provide income via media (t=3.963), infrastructure use (t=3.258), commercial income (t=2.222), financial and money markets (t=2.089), financial support and government assistance (t=2,063) and income from competitions (t=2,042) have a direct positive and significant impact on the volleyball clubs' sources of income. According to the findings of this study, it is better for Iranian clubs to become joint stock companies and thus be financially secure. Clarifying the financial reports of clubs can make it easier to offer club shares over the counter, and one of the options for financial security through shares for clubs can be fulfilled. | ||
| کلیدواژه‌ها | ||
| Club؛ Marketing؛ Volleyball؛ Media؛ Competitions | ||
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